Photo Rumors

Here is some additional information on the upcoming 7Artisans AF 24mm f/1.8 lens for E/L/Z mount (check the official website for updates): 1. F1.8 Aperture: Creativity Unlocked The F1.8 maximum aperture delivers striking shallow depth of field for dramatic foreground-background separation, while […]

A new Luminar Neo Spring update is now available with new AI-powered enhancements: Auto Adjust – Effortless Image Enhancement A new addition to the Develop / Develop RAW tool, Auto Adjust automatically enhances images by intelligently adjusting key sliders to achieve optimal exposure, light and […]

Canon released their Q1/2025 financial report: Canon Imaging Business Unit financial results recap: In the Imaging Business Unit, sales of interchangeable-lens digital cameras increased substantially thanks to the healthy inventory levels and continued to experience strong sales of the EOS R5 Mark […]

The new Nikon Z5II camera is now shipping The Nikon Z5II is now in stock Nikon, rebates, and tariffs Leica Camera celebrates 100 years of the Leica I camera with special events in New York City on Saturday, May 3 Another OM SYSTEM CP+ interview Another Panasonic CP+ interview: “we will […]

7Artisans officially released the 35mm f/1.4 AF APS-C lens for Fujifilm X-mount (previously reported here): Orders: B&H Photo | Amazon | Foto Erhardt Product page Additional informtion: Additional information on the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount The post New: […]

The Sony FE 400-800mm f/6.3-8 G OSS lens is no longer available for order at B&H Photo and Adorama, and the Amazon listing is now $700 more expensive (from $2,898 to 3,599): I did check, and the seller on Amazon (AVC Photo Store & Studio) is an authorized Sony dealer, not a third-party […]

       The previously reported Viltrox Z1 retro camera flash is now officially announced and available for pre-order at: B&H Photo Amazon Viltrox store (international shipping) Additional information: MSRP: 49.99 USD,  56.99 EUR, 47.99 GBP 0.2s-3.5s Recycle Time 1/5000s-1/50000s Flash […]

Thypoch released new Simera 28mm f/1.4 and Simera 35mm f/1.4 lenses for Leica M-mount featuring a new Focus Tab Type II Version. These versions have the same optical design as the infinity lock version. The only differences are the focusing mechanism and pricing. The new lenses are now available […]

PhotoRumors was the first site to report rumors about the upcoming price increases from several brands, resulting from the new tariffs introduced by President Trump. The first step for Fuji was to suspend orders for certain products (already in effect), including for the new Fujifilm GFX100RF […]

Here are the latest US rebates from Nikon, Canon, and Sony: The post The latest US rebates from Nikon, Canon, and Sony appeared first on Photo Rumors. Related posts: The latest data from BCN Retail: December camera sales were up 123.7%, list of best-selling models Nikon Z6 III recap The latest […]

New Leica M11-P Safari edition camera rumored to be announced soon The Nikon D6 camera is listed as discontinued at several Japanese retailers Fujifilm X-S20 Listed As Discontinued Overseas 23 Products Receive The Internationally Acclaimed Red Dot Design Award Sigma 16-300mm F3.5-6.7 DC OS | […]

Insta360 announced a new X5 8k 360 dеgrее aсtіоn camera (teaser) with a bigger sensor and replaceable lenses - their smartest and toughest model yet: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Product page Additional information ІKеу fеаturеѕ, press release, and videos: […]

Sony announced a new FE 50-150mm f/2 GM lens, pre-orders just opened in the US: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Press release First look Stunning portraits Videos More coverage: Joining Sony’s premium lens range, the FE 50-150mm f2 G Master is built for […]

The 2025 TIPA awards are out: TIPA Awards 2025: Fujifilm GFX100RF BEST MEDIUM FORMAT CAMERA and Fujifilm X-M5 BEST COMPACT SYSTEM CAMERA Sony Alpha 1 Mark II, Sony FE 28-70mm F2 GM, Sony FE 400-800mm F6.3-8 G OSS, and Sony FE 85mm F1.4 GM II TIPA WORLD AWARDS 2025 TIPA Awards 2025: Canon EOS R5 […]

Sony registered a new camera overseas under the code WW934774. The new model is expected to be a large CMOS sensor camera manufactured in China: Both Fujifilm and Sony registered new products in Asia Source: Weibo The post Sony registered a new camera overseas (WW934774) appeared first on Photo […]

The previously reported Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount is now officially announced: Price: €1,199 (for US pricing check Amazon) Product page Press release Additional information: Compact design Filter size: 77mm Minimum focusing distance: 18cm Sample photos […]

The first Fujifilm X-half frame digital compact camera teaser is already out: The previously leaked picture and specifications of the Fujifilm X-half frame digital compact camera can be found here: Updated specifications of the upcoming/rumored Fujifilm half-frame digital camera Fujifilm Teased The […]

Tamron announced a new 18-300mm f/3.5-6.3 Di III-A VC VXD APS-C lens for Nikon Z and Canon RF cameras: Check price and order options (not available yet) Producr page Release in the summer of 2025 Press release: Tamron announced the development of a new 18-300mm f/3.5-6.3 Di III-A VC VXD APS-C lens […]

The 7Artisans AF 24mm f/1.8 lens (E/L/Z) is set to be officially released in the next few days. Here are the latest details of the lens (check the official website for updates): 1. F1.8 Aperture: Creativity Unlocked The F1.8 maximum aperture delivers striking shallow depth of field for dramatic […]

The previously reported Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount will be officially announced next week on April 22: Compact design Filter size: 77mm Minimum focusing distance: 18cm Expected price: around $1,000 Sample photos Technological Innovation: The world’s […]