Photo Rumors

Photo Rumors Photography news, before it happens

  • 2026 CP+ show recap
    by PR admin on 28 February 2026 at 18:07

    Here ere some of the new products that were on display at the 2026 CP+ show in Japan (see also this page): 7Artisans AF 135mm f/1.8 full frame lens for E/Z/L (check website for updates). Songraw AF 50mm f/1.2 & 85mm f/1.2 full frame lenses (Songraw lenses are sold at Amazon). The previously […]

  • What else is new?
    by PR admin on 28 February 2026 at 16:25

    Here is what else is new: Patent Application Reveals Canon 28-45mm F1.2 and 35-70mm F1.4 Deal of the day: new Leica SL2-S camera for $3,141 New Godox iT32 compact modular flash and X5 L wireless trigger system designed for Leica shooters Leica Leitzphone officially announced Additional pictures of […]

  • Additional information on the new Canon concept camera
    by PR admin on 27 February 2026 at 03:13

    Here is some additional information on the new Canon concept camera displayed at the 2026 CP+ show in Japan- I seriously doubt this concept will ever see the light of day, it’s just a marketing move to show relevancy (Canon likes to do this at trade shows): The Canon concept camera, unveiled at […]

  • Complete list of all Schneider Kreuznach x LK Samyang lenses
    by PR admin on 27 February 2026 at 00:55

    Here is a complete list of all current and upcoming Schneider Kreuznach x LK Samyang lenses (in the US, Samyang lenses are sold at B&H Photo and Amazon): Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens – now also for L-mount. Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 lens […]

  • The upcoming Viltrox 35mm f/1.8 and 55mm f/1.8 EVO lenses will have an APO design (E/Z/L)
    by PR admin on 26 February 2026 at 23:30

    The upcoming Viltrox 35mm f/1.8 EVO and Viltrox 55mm f/1.8 EVO full-frame lenses will both be APO designs.  An apochromatic lens (APO) has better correction of chromatic and spherical aberration than the much more common achromat lenses. The lenses will have a 58mm filter thread, close-focusing […]

  • Sigma 85mm f/1.2 DG | Art lens development announcement (L/E)
    by PR admin on 26 February 2026 at 01:25

    Another rumored lens got officially announced today for the 2026 CP+ show: the Sigma 85mm f/1.2 DG | Art lens for Sony E and Leica L mounts (previously reported here). This is just a development announcement – the lens will be officially released in September: “The Sigma 85mm F1.2 DG | Art is […]

  • Canon showcased a new retro concept camera at the 2026 CP+ show
    by PR admin on 26 February 2026 at 01:23

    Canon showcased a new retro concept camera at the 2026 CP+ show – it features a retro optical viewfinder and a shutter button on the right side of the camera. The current demo model has a 6MP sensor (not the final version). Two different variations were on display: Additional pictures: Watch a […]

  • The new 7Artisans AF 40mm f/2.5 FE lens is now available for purchase
    by PR admin on 25 February 2026 at 18:37

    7Artisans officially released the previously reported 7Artisans AF 40mm f/2.5 FE lens. Pre-orders are now open at: 7Artisans store Amazon B&H Photo Previous coverage of the lens can be found here. Additional information: What new products to expect at the 2026 CP+ show in Japan Updated list of […]

  • Brightin Star announced two new lenses: APO 35mm f/1.7 ASPH (M) & 50mm f/2 TRI-SIGHT (E/Z/RF/L)
    by PR admin on 25 February 2026 at 18:09

    Brightin Star announced the development of two new lenses at the 2026 PC+ show: Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount Brightin Star 50mm f/2 TRI-SIGHT lens for E/Z/RF/L Brightin Star lenses are sold at B&H Photo, Amazon, Ali Express, and the official online store, which […]

  • For the 2026 CP+ show, Panasonic announced only a new mic
    by PR admin on 25 February 2026 at 16:45

    For the 2026 CP+ show, Panasonic announced only a new digital shotgun microphone DMW-DMS1: Pre-order Press release Related videos: What new products to expect at the 2026 CP+ show in Japan The post For the 2026 CP+ show, Panasonic announced only a new mic appeared first on Photo Rumors. Related […]

  • Two new lenses from 7Artisans: AF 135mm f/1.8 and AF 40mm f/2.5
    by PR admin on 25 February 2026 at 16:28

    Tomorrow at the 2026 CP+ show, 7Artisans will release the previously reported AF 135mm f/1.8 lens (E/Z/L). 7Artisans will also officially release their 7Artisans AF 40mm f/2.5 lens – the lens is alreadylisted on Amazon. Here are some sample photos taken with the 135mm lens: Coming soon: new […]

  • Viltrox AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for E/Z/L mount
    by PR admin on 25 February 2026 at 05:03

    Viltrox will soon release a new AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for Sony E, Nikon Z, and Leica L mount. What’s coming next from Viltrox (updated) What new products to expect at the 2026 CP+ show in Japan Updated list of latest/upcoming/rumored Chinese lenses The post Viltrox AF […]

  • Here is the rumored Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens
    by PR admin on 25 February 2026 at 05:02

    Here is the rumored Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens – on display at the 2026 CP+ show in Japan (previously reported here): Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE) Schneider Kreuznach × LK Samyang […]

  • What else is new?
    by PR admin on 25 February 2026 at 05:01

    Here is what else is new: New low price: Pentax 17 & Spotmatic SP film 1:1 wooden replica cameras are now only $39 (limited quantities available) New Squarehood Ricoh GR IV lens hood V2.0 released New Weekender Nelson S&M camera bag by Oberwerth Gura Gear camera bags designed for Leica […]

  • Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market
    by PR admin on 24 February 2026 at 21:46

    Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market: Canon U.S.A., Inc. today announced that its parent company, Canon Inc. is celebrating that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have […]

  • Voigtlander to announce three new lenses at the 2026 CP+ show: Nokton Classic 35mm f/1.4, Apo-Skopar 75mm f/2.8, and Apo-Lanthar 90mm f/4
    by PR admin on 24 February 2026 at 18:55

    As previously reported, Cosina will announce and display new Voigtlander lens prototypes at the 2026 CP+ show in Pacifico Yokohama starting February 26, 2026. Here is a recap of the new/upcoming lenses: Voigtlander Nokton Classic 35mm f/1.4 lens Z/RF mount Background: Part of the Nokton Classic […]

  • Cosina announced the new Zeiss Otus ML 1.4/35 lens (Z/E/RF)
    by PR admin on 24 February 2026 at 14:08

        The previously reported Zeiss Otus ML 1.4/35 lens for Z/E/RF mount is now officially announced and available for pre-orders: Pre-orders: US: B&H Photo DE: Foto Erhardt UK: WEX Photo Additional information Specifications  Press release Sample photos Related video: Additional information […]

  • Sigma announced new 15mm f/1.4 DC DN | Contemporary (X/E/RF) & 35mm f/1.4 DG II | ART (L/E) lenses
    by PR admin on 24 February 2026 at 05:39

      The previously reported  Sigma 15mm f/1.4 DC DN | Contemporary and Sigma 35mm f/1.4 DG II | ART lenses are now officially announced: Pre-orders: B&H Photo | WEX Photo Additional information Specifications Sigma blog: 15mm f/1.4 | 35mm f/1.4 Press releases: 15mm f/1.4 | 35mm f/1.4 Sigma also […]

  • The rumored Nikon Nikkor Z 70-200mm f/2.8 II lens is now announced
    by PR admin on 24 February 2026 at 04:37

    The previously rumored Nikkor Z 70-200mm f/2.8 II lens is now officially announced:  Pre-orders: US: B&H Photo | Paul’s Photo | Service Photo DE: Foto Erhardt UK: WEX Photo CA: Camera Canada Additional information Comparison with the previous version Videos First reviews Sample photos Press […]

  • The first Otus ML 35mm f/1.4 lens teasers are here
    by PR admin on 24 February 2026 at 03:07

    I already reported on the upcoming lens two weeks ago (see the details here). Zeiss now has the first teasers for the new lens:   View this post on Instagram   A post shared by ZEISS Camera Lenses (@zeisscameralenses)   View this post on Instagram   A post shared by ZEISS Camera Lenses […]