Photo Rumors

As I already reported, the Shenzhen Sonida Digital Technology company joined the Micro Four Thirds System Standard Group today under the brand Songdian (some of their cameras are sold on Amazon), and they are expected to announce a new MFT camera for the 2026 CP+ show in Japan: The Chinese company […]

Here are the latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic: Tamron Tamron FY2025 financial results (source) for the Photographic Products segment: Net sales: ¥60,643 million (-6.5% YoY) Operating income: ¥15,630 million (-13.7% YoY) FY2025 highlights […]

Here is what else is new: Now available: Leica porcelain espresso cups The Leica M11-P Safari camera is now listed as discontinued Ending soon: 40% off all Vi Vante straps and camera bags The Contax Planar 35/2 T* lens v2.0 for Leica M-mount by Mr. Ding is now available in black Panasonic LUMIX G […]

Next week, on February 19th, Tamron will announce a new 35-100mm f/2.8 lens (see mockup above). This will be a small, lightweight zoom lens (around 560g) that will pair well with the existing Tamron 16-30mm f/2.8. Tamron plans to announce a total of ten new lenses this FY26, according to their […]

Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm): Pre-orders page Additional information Product […]

Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan. Schneider Kreuznach × LK Samyang still has few lenses on their roadmap that are not yet officially announced: Schneider Kreuznach × LK Samyang […]

Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for The […]

The Chinese company Songdian is teasing a new Micro Four Thirds camera – it seems that they will be joining the Micro Four Thirds Alliance: Songdian already sells several different camera models in China: The post The Chinese company Songdian is teasing a new Micro Four Thirds camera appeared […]

The previously reported Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount is now officially announced and available for pre-order: US: B&H Photo | Amazon Worldwide: VIltrox online store (intro sale: $521.55 instead of $549) Additional information onthe new lens can be found here: […]

Here are some of the possible/rumored lenses Sigma could announce on February 26th for the 2026 CP+ show (previously reported here): Sigma 35mm f/1.4 II – I already reported that this lens is discontinued in Japan and will be replaced soon Sigma 15mm f/1.4 APS-C Sigmna 85mm f/1.2 The fourth […]

B&H Photo launched a new Mega Deal Zone 3-day sale. Here are some of the categories: The post B&H Photo launched a Mega Deal Zone 3-day sale appeared first on Photo Rumors. Related posts: SmallRig Amazon Prime Day Sale 2025 Black Friday photography deals: the BIG list Another Sony price […]

OM System announced a new OM-3 Astro mirrorless camera dedicated to astrophotography: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Additional information Product page Key features: Optimized for Astrophotography IR-Cut Filter Passes H-Alpha Wavelength High Res Shot for In-Camera Stacking […]

Today, OM System announced the release of the TG-7 INDUSTRY compact digital camera based on the existing TG-7 model. The TG-7 INDUSTRY is equipped with a standard microscope eyepiece adapter (NY-TGV Super Adapter Kit) and specialized features for examination, research, and testing applications. You […]

Here is what else is new: February Micro Four Thirds deals Oberwerth announced a new Backpack Pure & Sling Bag Small Light Lens Lab 75mm f/2 “SP-II” lens for Leica M-mount now in production Leica sales breakdown by camera systems Will there be a Leica Q3 43 Monochrom camera? Second Leica […]

The previously reported 7Artisans AF 25mm, 35mm, and 50mm f/1.8 LITE lenses are now officially announced for Sony E and Fuji X cameras. Pre-orders are currently open at the official 7artisans online store (coming soon to B&H Photo). Additional information on the new lenses:   The post […]

Sony registered a new WW847606 camera overseas – maybe it is the rumored Sony a7R VI or the Sony FX8? The new model supports a 160MHz bandwidth, it uses the WiFi 6 BIONZ XR2 processor, and it will be made in Japan: Sony a7R VI camera first rumored specifications New Sony FX8 cinema camera rumors […]

Panasonic registered two new cameras this week: Panasonic P2409A with dual-band WiFi 5 Panasonic P2501A with Bluetooth only – probably a low-end model Including the previously registered P2303A model (dual-band WiFi 5), this brings the total number of unreleased Panasonic cameras to three: […]

Here are the top 10 most viewed PhotoRumors posts for January 2026: The latest DJI Osmo Pocket 4 camera leaks (rumored announcement on January 29th) What’s coming next from Viltrox (updated) And the worst camera of 2025 is… (hint: it’s a Fuji) Fujifilm announces a new Instax Mini Evo cinema […]

After a successful Kickstarter project in 2023, Clever Supply is back with a new version of the same bag: The new Camera Sling v2.0 is the next iteration of the bag originally launched for photographers who wanted to carry light, move freely, and keep their camera close at all times. The new v2.0 […]

Last month, I reported that Meike is working on new lightweight lenses with a silver ring – this was the first leaked picture: Here is some additional information on the new/upcoming Meike AF Air APS-C lenses: Meike AF 25mm f/1.7 Meike AF 35mm f/1.7 Meike AF 56mm f/1.7 The new lenses will be […]