Photo Rumors

In a recent interview with Nikkei, Canon’s Chief Financial Officer stated that the company is considering outsourcing the production of lower-end (entry-level) product models to external partners. Cameras and printers could be among the products affected. This is part of a broader review of […]

The United States is just days away from a DJI drone ban, driven by a provision in the Fiscal Year 2025 National Defense Authorization Act (NDAA). Section 1709 mandates that the US National Security Agency conduct a formal risk assessment of DJI (and Autel Robotics) by December 23, 2025. Despite […]

TTAr­ti­san released a new silver version of their AF 40mm f/2 full-frame lens for E/Z/L Mount: TTArtisan online store B&H Photo Amazon Additional information: Additional information on the TTAr­ti­san AF 40mm f/2 lens can be found here: New $168 TTartisan AF 40mm f/2 lens announced (E/Z) […]

Viltrox is rumored to release new lenses for Canon RF mount. I contacted Viltrox directly, and they responded that they recently officially launched new 1.33x anamorphic lenses for Canon RF-mount with an authorized approval. However, licensing for other RF-mount lenses has not yet been officially […]

Here is what else is new: Announced: Viltrox 35mm f/1.2 LAB lens for Nikon Z-mount Nikon NX Studio version 1.10.1 released (+ new Nikon Webcam Utility for Mac version 1.2.0) Recap: the latest third-party Leica M-mount lenses you might have missed (with promo codes) Major firmware updates version […]

The previously reported 7Artisans MF 6mm f/2 220° APS-C fisheye lens (E/X/Z/R/MFT) is now officially announced: US: B&H Photo Worldwide: 7Artisans store Additional information: Here is an updated list of photo gear promo codes you can use during this holiday shopping season Updated list of […]

Ricoh officially released the new Ricoh GR IV HDF camera model (with Highlight Diffusion Filter): Pre-orders: B&H Photo | WEX Photo | Foto Erhardt | Camera Canada Additional information Development announcement Press release and specifications: Ricoh officially released the new Ricoh GR IV […]

If you missed Black Friday, Topaz Labs just started a new Holiday Sale that includes Topaz Studio, Studio Pro, and all single apps (valid from December 16th to January 7th). Here are the details: For new customers: 35% off Topaz Studio & Studio Pro 25% off all single apps For existing […]

The previously reported Meike AF 23mm f/1.4 APS-C lens will be officially announced on December 18th. Check the official Meike website, B&H Photo, and Amazon for updates. Here is what we know so far: 13-element in 11-group minimum focusing distance of 0.25 meters 58mm filter thread, Weight: 298 […]

Here is what else is new: New Godox iT20 R compact TTL mini flash for Ricoh GR cameras announced Leica LUX tutorial You need this Camera Quartett limited edition card game New Artralab 28mm f/2.8 lens for Leica M-mount October CIPA 2025: camera and lens shipments are up substantially Major Nikon […]

First review of the new Artra Camera One photography-inspired watch created by Artra Designs (the same company that makes the Artra lenses) has already been published on YouTube: Use the coupon code LEICARUMORS to get a small discount if you order from their official website: Check out this […]

The previously reported 7Artisans MF 50mm f/1.2 APS-C lens for Sony E/Fuji X/Nikon Z/MFT is now officially announced and available for order at B&H Photo and the official 7Artisans online store. Additional information Updated list of latest/upcoming/rumored Chinese lenses The post 7Artisans MF […]

Godox announced a new AD300Pro II all-in-one outdoor flash: 300Ws · ≈350 pops/charge · 0.01–1.5s recycle X3Pro/X3 one-tap sync 16 color group indicators 10-stop range (1/512–1/1, ±0.1-stop precision) Freeze mode (t0.1 down to 1/24,390 s) Stable Color-Temperature Mode ( ≤100 K) 12 W […]

This month, DxO Labs released 1,846 new DxO camera and lens modules for the latest releases like the DJI Mini 5 Pro, Fujifilm X-T30 III, Nikon Nikkor Z 24-70mm f/2.8 S II, OM System M.Zuiko ED 50-200mm f/2.8 IS PRO, Panasonic Lumix S 100-500mm f/5-7.1, and Zeiss Otus 85mm f/1.4. Get 15% off DxO […]

We rarely see Hasselblad discounts. Here are the latest Hasselblad holiday savings: The Hasselblad X2D 100C camera is now $2,460 off The Hasselblad XCD 30mm f/3.5 lens is now $1,000 off The post The Hasselblad X2D 100C is now $2,460 off, the XCD 30mm f/3.5 lens is $1,000 off appeared first on Photo […]

PhotoRumors readers can use the exclusive discount coupon code RUMORS for 12% off sitewide (stackable with price-drop items, but not multi-item discounts) – the code works only for purchases made on the official SmallRig website: Here are some of the latest SmallRig products: Just announced: […]

A quick update to my previous post: the second lens from 7Artisans will be a new 6mm f/2 diagonal fisheye manual-focus APS-C lens with a 220° field of view. The new lens will be available for E/X/Z/MFT/R mount. Updated list of latest/upcoming/rumored Chinese lenses Coming soon: 7Artisans MF 50mm […]

Here is what else is new: Nikon USA December Winter Savings Nikon Comedy Wildlife 2025 winners announced More new third-party lenses for Nikon Z-mount What’s next for Leica? (updated) New: Oberwerth TagCases with carbon grip for Leica M11 & Leica Q3 cameras Officially released: Contax Biogon […]

The previously reported Brightin Star 24mm f/1.8 full-frame autofocus lens for Nikon Z and Sony E cameras is now officially announced and is currently in stock. For the next two weeks, you can get the intro price of $309.99 (6% off from the original $329.99 price) at: Official online store […]

We all encounter situations where the environment fights against us: the lighting is too dim, the subject moves too fast, or the focal length just isn’t long enough. You end up with a composition you love, but the photo itself—plagued by high-ISO noise, slight motion blur, or low pixel count […]