Photo Rumors

I already reported that Viltrox will announce its first L-mount lens on February 5th. The possible choices that have been rumored for months now are: Viltrox AF 16mm f/1.8 for L-mount Viltrox AF 28mm f/4.5 for L-mount Here is another leaked picture of the upcoming Viltrox lens for L-mount: […]

The previously rumored DJI RS 5 gimbal is now officially announced: Pre-orders: Amazon | B&H Photo | WEX Photo | Foto Erhardt Also announced: new Electronic Briefcase Handle, RS 5 Gimbal Stabilizer, and an Enhanced Intelligent Tracking Module Additional information: Enhanced intelligent […]

Venus Optics officially announced the previously reported new Laowa 90mm f/2.8 2x Ultra Macro APO lens for Micro Four Thirds (the lens already exists for other mounts). Pre-orders are now open at B&H Photo and the official Laowa store. Additional information on the Venus Optics Laowa 90mm […]

The previously reported Leica Noctilux M 35mm f/1.2 ASPH lens is now officially announced: Pre-orders: B&H | Calumet |Koch | WEX Additional information + Sample photos Press release Leica Noctilux M 35mm f/1.2 ASPH lens officially announced The post Leica announced a new Noctilux M 35mm f/1.2 […]

The Panasonic Lumix S9 camera is now available in new white/silver and black/silver colors in the US (see all other available colors): Additional coverage of the Panasonic Lumix S9 camera can be found here: Panasonic announced a new Lumix S9 camera in titanium gold, new firmware and app updates […]

Here is the latest information on the 7Artisans AF 40mm f/2.5 FF lens – check the official website for updates (Sony and Viltrox both already have 40mm f/2.5 lenses): More pictures of the upcoming 7Artisans AF 40mm f/2.5 FF lens Here is an updated list of photo gear promo codes you can use […]

After teasing “We’re back”, today Rollei officially announced the previously reported AF 24mm f/1.8 and 35mm f/1.8 lenses for Sony E and Nikon Z mount. The new lenses are currently in stock at Foto Erhardt – they are based on the 7Artisans AF f/1.8 lenses. Rollei already has the AF 85mm […]

Here are the first pictures of the rumored Nikon Nikkor Z 120-300 F2.8 TC VR S lens: Nikon already has an AF-S 120-300mm f/2.8E FL ED SR VR lens for F-mount (see previous coverage here). Nikon is also rumored to announce a new Nikkor Z 70-200mm f/2.8 II lens: Nikon is rumored to announce a new […]

Here is what else is new: Report: “Ricoh GR IV Monochrome already sold out – with additional cameras not expected till March” Exclusive first-ever interview with Mr. Zhou – founder of Light Lens Lab: “Resurrecting the $50,000 Leica lens” Reminder: the new Leica Noctilux M 35mm f/1.2 […]

Topaz Labs released several new fidelity models across their apps. These updates focus on more natural detail, reduced artifacts, and improved consistency across different content types. The models support use cases like portraits, animals, vintage photos, and older videos. Here’s what’s new: […]

Brightin Star officially announced the previously rumored 60mm f/2.8 2X Macro APS-C macro manual focus lens (E/Z/X/MFT/EFM) with a clicked aperture: US: B&H Photo Worldwide: Brightin Star store (use code RUMORS for $5 off) 2× Magnification 0.182m closest focusing distance Clicked aperture with […]

Here are the latest leaks on the upcoming DJI Osmo Pocket 4 camera – the official announcement is rumored to be on January 29th: Standard Model Sensor: 1-inch CMOS sensor for improved low-light performance and dynamic range. Video Capabilities: Up to 4K at 120fps for high-frame-rate slow-motion […]

AP reports that the new Ricoh GR IV Monochrome camera is already sold out, with no additional cameras expected until March: The Ricoh GR IV Monochrome development announcement was in October 2025. The camera was then officially released and listed for preorder on January 14th: B&H Photo WEX […]

Here is an updated list of the latest/upcoming/rumored Chinese lenses: Viltrox 55mm f/1.8 EVO (E/Z) Viltrox 35mm f/1.8 EVO (E/Z) Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount Viltrox AF 16mm f/1.8 for L-mount Viltrox AF 28mm f/4.5 for L-mount Viltrox 50mm f/1.2 LAB Viltrox 85mm f/1.2 LAB […]

Viltrox will announce their first L-mount lens(es) on February 5th. I have been reporting for a while that the first two Viltrox lenses for L-mount are rumored to be: Viltrox AF 16mm f/1.8 for L-mount Viltrox AF 28mm f/4.5 for L-mount This is the first leaked picture of the upcoming Viltrox lens […]

Fast, Precise, Automatic Background Removal with Aiarty Image Matting (Limited-time Exclusive Deal) Extracting a subject from its background is often a tedious, mechanical chore, especially when dealing with fine edges like hair, cluttered backgrounds, or scenes where the foreground and background […]

The Fuji X-T30 III becomes the #1 best-selling mirrorless camera at Amazon: Additional information on the Fuji X-T30 III camera can be found here: The rumored Fujifilm X-T30 III camera and Fujinon XC 13-33mm f/3.5-6.3 lens are now officially announced The post The Fuji X-T30 III becomes the #1 […]

Here is what else is new: Report: Blackstone could sell control of Leica Camera in €1 billion deal More Nikon ZR camera cages Nikon is rumored to announce a new Nikkor Z 120-300mm f/2.8 TC lens by the end of the year More Nikon ZR camera cages Announcement of the launch of multilingual support […]

Godox released a new AD800 Pro all-in-one outdoor flash. 800 Ws main-light power: effective in bright daylight. Fast performance: ¡Ö300 full-power flashes / charge; 0.01šC1.5 s recycle time. Pro modes: Freeze Mode (t0.1 down to 1/35,710 s); Stable Color-Temperature Mode (drift ¡Ü 100 K). […]

Venus Optics will announce a new Laowa FFⅡ AE 90mm f/2.8 CA-Dreamer Macro 2x macro lens for MFT next week (the lens already exists for other mounts): Additional informiton onthe Venus Optics Laowa 90mm f/2.8 2X Ultra Macro APO full-frame mirrorless lens can be found here: New Venus Optics Laowa […]