Photo Rumors

Photo Rumors Photography news, before it happens

  • 7Artisans AF 24mm f/1.8 full-frame lens for Nikon Z & Leica L-mount officially released
    by PR admin on 16 September 2025 at 01:23

    The previously reported 7Artisans AF 24mm f/1.8 full-frame lens for Nikon Z & Leica L-mount is now officially released (the lens already exists for Sony E-mount). The price of the lens is $329, and you can order one here. Additional information: 7Artisans AF 24mm f/1.8 lens additional […]

  • New grip options for the Sigma BF camera
    by PR admin on 15 September 2025 at 22:51

    Here are some of the new accessories for the Sigma BF camera (now in stock at B&H Photo and WEX Photo): SmallRig L-shaped mount plate with a handle for Sigma BF (also available on Amazon and the official SmallRig website). Tilta mounting baseplate with wooden grip for Sigma BF […]

  • Sirui to announce three additional Aurora f/1.4 lenses
    by PR admin on 15 September 2025 at 20:49

    After the 35mm f/1.4 and 85mm f/1.4, Sirui is planning to announce three additional Aurora f/1.4 full-frame autofocus lenses. The logical new focal lengths could be: Sirui Aurora 24mm f/1.4 Sirui Aurora 50mm f/1.4 The third lens could be a wide-angle or a telephoto f/1.4 New Sirui Aurora 35mm f/1.4 […]

  • Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE)
    by PR admin on 15 September 2025 at 19:11

    Here is the udpated Updated Schneider Kreuznach × LK Samyang lens roadmap: Already available: Schneider Kreuznach × LK Samyang 14-24mm f/2.8  FE lens Just released: Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 FE lens (order here) New: Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE […]

  • AI Background Removal: Professional Applications for Photographers
    by PR admin on 15 September 2025 at 18:54

    AI Background Removal: Professional Applications for Photographers Capturing the picture is just half the job for professional photographers, and the rest comes when the camera shutter closes. Behind every professional photograph, there is plenty of time spent on editing, removing the background, […]

  • Updated list of latest/upcoming/rumored Chinese lenses
    by PR admin on 15 September 2025 at 01:13

    Several of the previously reported Chinese lenses were already officially announced: TTartisan 75mm f/2 TTartisan 40mm f/2 TTArtisan 14mm f/2.8 7Artisans 14mm f/2.8 & 75mm f/1.4 Sirui Aurora 35mm f/1.4 Meike 24mm f/1.4 Brightin Star 35mm f/1.8 Viltrox 56mm f/1.2 Pro AstrHori 6mm f/2.8 7Artisans […]

  • What else is new?
    by PR admin on 15 September 2025 at 00:08

    Here is what else is new: New Nikon rebates for September started in the US Comparing the Nikon ZR camera with the RED Komodo X, V Raptor Z-mount models New state-of-the-art, top-of-the-line Oberwerth Signature Line of camera bags launched Check out the latest rare Leica gear at Leica Store Lisse […]

  • Light Lens Lab is working on an insane 300mm f/1.9 lens with APO design
    by PR admin on 14 September 2025 at 00:43

    Light Lens Lab is working on a new 300mm f/1.9 lens with an APO design. The new lens will be able to cover medium-format sensors. Here is the MTF chart of the upcoming lens: Previous coverage of Light Lens Lab lenses can be found here. Light Lens Lab to start producing photographic and cinematic […]

  • The Maven Wave 3 filters Kickstarter funding is ending today
    by PR admin on 13 September 2025 at 19:16

    The Maven Wave 3 filters Kickstarter funding is ending today: Ending today: Maven Wave 3 filters New: SPINN.DESIGN ProWrapp weatherproof gear wrapper New: AXIS by 3 Legged Thing Late ledges: Peak Design Pro Tripod Late ledges:Lit Duo 1 lightmeter New on Kickstarter: 3 Legged Thing quick-release […]

  • New Zenit Russar 5.6/20 lens for E-mount announced
    by PR admin on 13 September 2025 at 18:57

    The Russian Krasnogorsk S. A. Zverev Plant (KMZ) has launched a new Russar 5.6/20 lens for E-mount. The old version of this lens was available only for the L39 mount (see previous Zenit coverage). Here are the details: Focal length: 20mm Maximum aperture: 5.6 Minimum aperture: 22 Number of […]

  • Additional information on the upcoming Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens
    by PR admin on 12 September 2025 at 21:01

    Additional information on the upcoming Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens by Venus Optics (see the latest updated roadmap): 180mm telephoto lens, powerful spatial compression capabilities Autofocus from 1.5m to infinity Manual magnification up to 1.5x 14.8cm minimum working distance […]

  • The Ricoh GR IV camera is now shipping
    by PR admin on 12 September 2025 at 16:10

    The new Ricoh GR IV camera starts shipping today – check availability at: B&H Photo Adorama Amazon Foto Erhardt Foto Koch WEX Photo Camea Canada The new Ricoh GR IV camera starts shipping today Here is a nice new strap for your new Ricoh GR IV camera Ricoh GR IV camera accessories The new […]

  • Act fast: Fujifilm X100VI camera (black) is now in stock
    by PR admin on 12 September 2025 at 16:09

    The black Fujifilm X100VI camera is now in stock at B&H Photo (sold out already). Act fast, they will sell out pretty quickly. Check out also the latest Fujifilm X100VI camera accessories: New: Fujifilm X100VI “Slim Skin” case by Akaralabs Just announced: IDSworks grip for the new Fuji […]

  • New AstrHori 18mm f/5.6 APS-C pancake shift lens for E/X/L/Z announced
    by PR admin on 11 September 2025 at 23:34

    AstrHori has announced a new 18mm f/5.6 APS-C pancake shift lens for E/X/L/Z cameras, featuring an improved design (see the old version here) and priced at $119. You can order one on this page or at Peargear (AstrHori lenses are also sold at Amazon). Additional information on the new lens: Frame […]

  • What’s coming next from Viltrox?
    by PR admin on 11 September 2025 at 22:20

    Here is an updated list of what is coming next from Viltrox: Viltrox is also teasing a new adapter with AI autofocus support called Nexus Focus: “Where Al autofocus meets the art of cinema“. The new adapter will give manual-focus lenses autofocus capability and will support the native […]

  • The latest patents from Canon, Fuji, and Tamron
    by PR admin on 11 September 2025 at 20:04

    Here are the latest patents from Fujifilm, Tamron, and Canon: Canon RF50mm F1.4 L VCM Patent Found Canon 50mm f/1.2 Patent Found Canon 20mm F2.8 Macro IS and 24mm F2.8 Macro Patents Found Fujifilm 165mm F2.8 OIS Patent Found For GFX Fujinon 6mm f/1.8 and 10.5mm f/3.5 Patents Found Tamron 28-70mm […]

  • What else is new?
    by PR admin on 11 September 2025 at 19:59

    Here is what else is new: Pope Francis’s Leica M-A film camera to be auctioned for charity, estimated to fetch €700,000 – €800,000 New SmallRig cage kit for Nikon ZR released Nikon ZR introductory offer at Foto Erhardt: get an instant €150 discount Nikon ZR cinema camera additional […]

  • Fujifilm officially released their first large format GFX Eterna 55 cinema camera
    by PR admin on 11 September 2025 at 02:26

    As previously reported, today Fujifilm officially released their first large format GFX Eterna 55 cinema camera: Pre-orders: B&H Photo Additional information Press release Previous coverage Related videos: FUJIFILM GFX ETERNA 55 and FUJIFILM GF 32-90mm T3.5 PZ OIS WR Announced The post Fujifilm […]

  • Fujifilm rumored to announce a new XC 13-33mm f/3.5-6.3 lens
    by PR admin on 10 September 2025 at 16:43

    Fujifilm is rumored to release a new XC 13-33mm f/3.5-6.3 lens later this year (2025). The lens was on Fuji’s roadmap: Fujifilm affordable wide zoom lens XC lineup: Size 40-50mm 60-70mm diameter Weight 130-170g List of lenses Fujifilm is considering / working on This could be a potential […]

  • OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS Pro lens officially announced
    by PR admin on 10 September 2025 at 06:28

    The previously reported OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS Pro lens is now officially announced. Offering a 100-400mm full-frame equivalent supertelephoto zoom range, this lens fills the gap in the current OM’s zoom lens range. It offers sharp images with a fast f/2.8 aperture across […]