Photo Rumors

Nextorage today announced the start of its NAB Special Deals at B&H Photo and Amazon. The promotion includes significant discounts on CFexpress™ memory cards and card readers. Period: April 19 – 26, 2026 Maximum Savings: up to $354 At the 2026 NAB show, Nextorage will showcase a wide range […]

Topaz Labs started a new 30% off sale through May 14th on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video: New customers: Annual plans only, 30% off the first year Topaz Studio $399 $279/yr Topaz Studio Pro $799 $559/yr Returning customers: Annual plans only Topaz […]

Here are the new lenses Sony is rumored to announce this year: Sony 16-28mm f/2 GM ultra-wide zoom lens: world’s fastest wide-angle zoom in its class Sony 100-400mm f/4 GM telephoto zoom lens: premium successor to the 2017 100-400mm f/4.5-5.6 GM OSS, expected to offer better optics and pro-level […]

Sony is expected to announce the long-rumored a7R VI camera in May. Here are the latest rumored specifications: Sensor resolution: approx. 67 megapixels Body design: All-new body design Processor and core performance: BIONZ XR2 processor + High-Bandwidth LSI; up to 8.5 stops of IBIS compensation; […]

Panasonic is rumored to announce a new Lumix 40mm f/2 S full-frame lens and a special-edition Lumix S9 camera (previously reported here) on April 21st for the 2026 NAB show. What could Panasonic announce for the 25th anniversary of LUMIX? Panasonic registered two new cameras overseas The post […]

Canon has registered a new camera in Asia under the code name DS126947, which is expected to be part of the EOS product line: Canon has several newly registered cameras that are yet to be officially announced: Here is a recap of the latest Canon camera rumors and what to expect next: EOS R8 Mark […]

TIPA announced the 2026 photo and imaging gear awards – here are the winners: Cameras Best APS-C Camera: Fujifilm X-E5 Best Full Frame Advanced Camera: Nikon Z5II Best Full Frame Expert Camera: Sony Alpha 7V Best Advanced Compact Cinema Camera: Nikon ZR Best Hybrid Full Frame Camera: Canon EOS R6 […]

The previously reported Viltrox AF 35mm f/1.2 LAB full-frame lens without a TFT/LCD screen was officially announced in China today (check the official website for pre-orders). Here are the details – the specs appear to be identical to the version with a TFT/LCD screen: Available for Sony E and […]

Freefly, a Seattle-based company known for its high-end cameras, joined the L-Mount Alliance today as its 11th member. This also means they will announce new L-mount products at the 2026 NAB show, which starts next week. Here are the details: Wetzlar, 17th April 2026. Freefly is the newest member […]

After the Osmo Pocket 4 announcement today, DJI will also soon release a new Osmo Pocket 4P model (P for Professional?) with two camera modules: DJI Osmo Pocket 4P coming next: pic.twitter.com/s5ruqxYwgw — Photo Rumors (@photorumors) April 17, 2026 Here is what we know so far about the upcoming […]

Next week at the 2026 NAB show, Viltrox will introduce the following two EVO APO full-frame lenses for Sony E and Nikon Z mount (you can already pre-order them at Foto Erhardt): Viltrox AF 35mm f/1.8 EVO APO full-frame lens (Z/E): Detailed specification Previous coverage Pre-orders now open at Foto […]

The previously rumored DJI Osmo Pocket 4 camera is now officially announced with a 1″ sensor, 4k/240fps video, and 14 stops of dynamic range. The new model will not be available in the US for now. In Europe, you can get one at Foto Erhardt and at WEX Photo. Here are the main specifications: […]

The previously rumored Insta360 mirrorless interchangeable-lens camera will have an MFT mount. This was revealed by the latest leaked pictures from China (now removed) – the camera has an Olympus 14-42mm lens attached: Here is what we know so far about the Insta360 mirrorless interchangeable-lens […]

Meike will announce two new lenses at the 2026 NAB show: Meike AF 85mm f/1.4 II full-frame lens (2nd generation) As an iteration of the classic portrait focal length, the 85mm F1.4 II achieves a comprehensive leap in performance Upgraded high-speed autofocus system for precise capture of portrait […]

Sigma is rumored to release a new 65mm ultra-fast aperture autofocus lens in September. The lens is supposed to be faster than f/1.2, according to camerainsider, who has provided valid information in the past. My guess is it will be a new 65mm f/1.0 or 65mm f/1.1. The lens will be announced during […]

Thypoch will officially release/display their new 24-50mm f/2.8 lens at the 2026 NAB show (the first Chinese full-frame autofocus constant-aperture zoom lens). Thypoch will also announce the previously reported Ksana 35mm f/2 ASPH lens for Leica M-mount – here is the pre-order link (not live […]

Skylum released a new Luminar Neo version 1.27 that expands its cross-device ecosystem with new AI portrait tools and bokeh AI: Skylum has released Luminar Neo 1.27, further strengthening its cross-device editing ecosystem across Windows, macOS, iOS, Android, and ChromeOS. The update focuses on […]

Here are the latest Topaz Labs updates: TOPAZ PHOTO True Detection Model: Automatically identifies false resolution images and corrects them before upscaling, improving overall image quality (Desktop only). TOPAZ VIDEO This update introduces new models designed to improve both speed and output […]

  A quick update on my previous post – on April 17th, Viltrox will announce a new LAB 35mm f/1.2 lens without an LCD screen (see the current Viltrox AF 35mm f/1.2 LAB for E/Z mount). Here are the first leaked pictures: New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB […]

The GoPro leak I posted a few days ago was real – today the company unveiled the previously reported new generation of cameras: the GoPro Mission 1 Pro. Check this page for pre-order options. The GoPro Mission 1 Series of cameras are the world’s smallest and lightest 8K and 4K Open Gate cinema […]