Photo Rumors

The previously reported AstrHori 8mm f/2.4 medium-format circular fisheye lens for GFX/XCD mount is now officially announced: Pre-orders: AstrHori store | Pergear | B&H Photo (coming soon) 220° ultra-wide field of view for GFX / XCD systems Weight: 517g Medium Format 8mm Focal Length […]

The Viltrox AF 26mm f/2.8 EVO FE lens is now available in two new finishes — Graphite Gray and Mist Silver, joining the original Classic Black: Pre-orders: B&H Photo | Viltrox store (use code NIKONRUMORS for 10% off) Ultra-Compact 130g/170g Metal Body Aperture & Focus Rings Sharp Wide […]

Leica is rumored to announce a new Summaron-M 35mm f/2.8 lens for 2,000 euros The latest L-mount lens releases Voigtländer celebrates 100 years of Skopar lenses with a new COLOR-SKOPAR 35mm f/2.5 VM lens (Leica M-mount) Oberwerth released a new Signature Bag L flagship bag in a warm light brown A […]

Tamron officially announced the previously reported 16-50mm f/2.8 APS-C lens for Z/E/RF/X mounts: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo. Technical specifications Product page Related video: The post New Tamron 16-50mm f/2.8 APS-C lens announced (Z/E/RF/X) appeared first on Photo […]

The previously reported TTartisan AF 24mm f/3.8 mini full-frame pancake lens is now officially announced with a price tag of $99: Pre-orders: B&H Photo | TTartisan store (discount code: RUMORS) Mini Pancake Design – Ultra-thin & lightweight Wide-Angle View – 24mm full-frame | 84° FOV […]

Some additional information on the previously reported AstrHori KF 8mm f/2.4 medium-format circular fisheye lens for GFX/XCD mount: Pre-orders: AstrHori store | B&H Photo (coming soon) 220° ultra-wide field of view for GFX / XCD systems Weight: 517g Price: $398 More reports on upcoming Chinese […]

Sirui will release four new full-frame autofocus lenses  – two from the Aurora high-performance line and two from the Swift ultra-lightweight line (for Sony E, Nikon Z, Leica L, and Fujifilm X): Sirui Aurora 15mm f/1.6 Sirui Aurora 24mm f/1.4 Sirui Swift 20mm f/2.4 Sirui Swift 40mm f/2.2 Sirui […]

First, here are some coupon codes for Chinese lens manufacturers: Viltrox 10% off code: NIKONRUMORS Light Lens Lab 5% off code: RUMORS TTartisan 5% off code: RUMORS 7artisans 5% off code: RUMORS BrightinStar 5% off code: RUMORS Funleader 5% off code: LEICARUMORS Sirui 5% off code: RUMORS Thypoch 5% […]

Pergear announced a new 10mm f/5.6 II pancake fisheye lens available for X/E/Z/RF/EOS-M/MFT cameras. Additional information: What’s New in the Version II The second generation keeps everything photographers loved about the original pancake fisheye and refines the build: Solid full-metal […]

At the 2026 IBC show, Sirui displayed two new full-frame autofocus lenses that will be announced soon: Sirui 15mm f/1.6 Sirui 24mm f/1.4 The two new lenses should be officially announced in the next two months – check the official website for updates. The post Sirui has two new full-frame […]

Ricoh Imaging registered a new digital camera in China with the codename R10010: The new model is equipped with a tri-band Wi-Fi 6 module: 2.4, 5.1, and 5.8 GHz 1024-QAM, which stands for 10-bit Quadrature Amplitude Modulation, which corresponds to Wi-Fi 6. This is the same Wi-Fi module found in […]

First, here are some coupon codes for photo editing software: Luminar 10% off code: RUMORS Aftershoot 15% off code: RUMORS DxO 15% off code: RUMORS ON1 20% off code: NIKONRUMORS20 AlexOnRAW 10% off code: RUMORS MyBoook 3 months for free: PHOTORUMORS The latest photo editing software news: […]

Here is what else is new: A new Shoten Tribute 01 LTM 50mm f/1.1 lens for Leica M/L39 released in Japan based on the Zunow 50mm f/1.1 lens from the 1950s Light Lens Lab is working on a new Light Lens Lab 50mm f/2 Apochromatic lens for Leica M-mount The new Voigtlander Apo-Lanthar 90mm f/4 close […]

The Ricoh GR IV is finally in stock in the US: Ricoh GR IV: Amazon | Adorama Ricoh GR IV Monochrome: Amazon | B&H Photo Ricoh GR IV HDF: Amazon | B&H Photo Ricoh GR IV 30th Anniversary Edition Kit: available for pre-order Via PentaxRumors The post The Ricoh GR IV camera is finally in stock […]

OM System will announce two new lenses (both will be refreshed versions II of the current models): 40-150mm f/4.5-5.6 R II (see current version) 45mm f/1.8 II (see current version) The screenshots are from this video: The post OM System to announce two new lenses: 40-150mm f/4.5-5.6 R II and 45mm […]

The previously reported Sigma 50-120mm f/2.8 DC OS APS-C lens is now officially announced: B&H Photo Foto Ethardt WEX Photo Sigma also announced the 16-300mm f/3.5-6.7 DC OS Contemporary lens for Nikon Z-mount: B&H Photo Foto Ethardt WEX Photo The post Sigma announces compact 50-120mm f/2.8 […]

The 2026 5DayDeal Photography Bundle is now available for sale – as with previous years, you will get a package of different photography tools drastically reduced ($1,500+ worth of pro-level courses, tools, and creative assets for $98). Several different bundles are available, and a portion of […]

The new Sony FX5 camera is delayed – Sony Europe is now listing the shipping date as November 16th: Sony FX5 camera pre-orders are now open at B&H Photo, WEX Photo, and Foto Erhardt. Sony FX5 camera officially delayed, no official release date given Of course Sony FX5 orders far exceed […]

Here are some notable Amazon Prime Day photo deals: By brand: Viltrox TTartisan 7artisans Brightin Star Rokinon SmallRig Meike AstrHori Pergear Sirui Nextorage Lexar SanDisk GoPro DJI Insta360 WANDRD Neewer Ulanzi Apple By country: Amazon US Amazon CA Amazon DE Amazon UK Amazon FR Amazon IT Amazon […]

The previously reported Sigma 50-120mm f/2.8 DC OS | Contemporary lens leaked online – here are the details: Lens Construction: 18 elements in 13 groups Minimum Focusing Distance: 23cm (Wide) – 55cm (Tele) Maximum Magnification: 1:3 (Wide) – 1:4.7 (Tele) OS: 6.5 stops (wide) / 4.5 stops […]