Photo Rumors

Here is what else is new: Photographer Kimio Tanaka shares his opinion on the upcoming Pentax DSLR K-mount camera Light Lens Lab is teasing a new M-mount lens New Artizlab Classic-M 50mm f/1.4 lens for M-mount coming in November 2026 Act fast: new batch of the Mandler 50mm f/1.4 PRE-ASPH E46 lens […]

Hasselblad is rumored to release two new lenses: 65mm f/1.7E 135mm f/2.5V Here are the details on the new lenses: The post Hasselblad is rumored to release two new lenses: 65mm f/1.7E and 135mm f/2.5V appeared first on Photo Rumors. Related posts: The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) […]

Venus Optics will soon announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens for E/Z/RF/L/GFX/XCD mounts. Here is what we know about the new lens:   Venus Optics has just officially released its latest optical marvel: the Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens. Bringing a […]

Fujifilm Japan announed another price increase for digital cameras, interchangeable lenses, instant cameras, and smartphone printers. You can find the full list of affected products here. Fujifilm has had multiple price increases in the past 12 months – see the full list here. If you are planning […]

Thypoch is teasing the announcement of three new lenses at the 2026 Salon de la Photo et de la Vidéo in Paris (October 8 to 11, 2026) – check the official website for any updates: The post Thypoch is teasing three new lenses appeared first on Photo Rumors. Related posts: New Thypoch Eureka […]

Sigma has scheduled a new product launch event for October 24th: “Be one of the first to experience a new product launch up close” Additional information on the event can be found here, here, and here: Sigma is rumored to announce a new 65mm ultra-fast autofocus lens (faster than f/1.2): Sigma […]

Here is some additional information on the previously reported upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens: 28-135mm versatile zoom range Constant F2.8 aperture 20 elements in 16 groups Water- & oil-repellent coating / UMC VCM AF motor Weather sealing 854g Coming […]

GoPro officially joined the Micro Four Thirds system standard group after the release of the MISSION 1 PRO ILS action camera with a 50MP 1″ sensor: GoPro Joins the Micro Four Thirds System Standard Group GoPro’s First Interchangeable-Lens Cinema Camera, MISSION 1 PRO ILS, Features a Micro Four […]

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for pre-order at: ZYOptics store AliExpress Amazon B&H Photo Additional information on the lens can be found here: New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released ZY Optics […]

Venus Optics officially announced the previously reported Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens E/Z/EF/RF/L mount. Orders are now open at the Laowa online store (coming soon to B&H Photo). Additional information is available here: Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X […]

Sony registered a new WW261362 camera in China that could be the long rumored Sony a7S IV or another high-end model. The WW261362 supports WiFi 6 (dual-band wireless in China, tri-band wireless in some regions), which means at least a BIONZ XR2 or a newer processor: The post Sony registered a new […]

The previously reported 7Artisans AF 18mm f/2 lens for Sony E-mount has officially launched. Pre-orders are now open at: B&H Photo 7Artisans online store Additional information: The post Just announced: 7Artisans AF 18mm f/2 lens for Sony E-mount appeared first on Photo Rumors. Related […]

The previously reported Brightin Star 50mm f/2 TRI-SIGHT manual focus lens for E/RF/Z/L mount is now officially announced. The new full-frame 50mm lens has three unique focusing  modes: SMOOTH for soft-focus effects PRIME for standard rendering FOAMS for bubble bokeh Orders are now open at: US: […]

Here is what else is new: Leica released a silver LUX grip, app v2.0, and a new artist look by Steve McCurry Now available for order: the new Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount Also now available: Lailens 50mm f/1.5 Kino Plasmat‌ lens for M-mount Fujifilm to Exhibit All 15 […]

The previously rumored Nikon Z5IIc camera without an EVF is now officially announced: Pre-orders: US: B&H Photo | Service Photo | Paul’s Photo CA: Camera Canada DE: Foto Erhardt UK: WEX Photo (free accessories worth £346) Nikon Z5II vs. Nikon Z5IIC specification comparison SmallRig […]

The previously reported four new Viltrox AIR lenses for L-mount are now officially announced and available for order (Viltrox already had two L-mount lenses): Viltrox online store: use code NIKONRUMORS for 10% off Amazon US | Amazon DE B&H Photo Pricing and availability: Viltrox AF 14mm F4.0 […]

I will be traveling in the next 10 days and will have limited Internet connectivity. Blog posts on the latest news and rumors could be delayed or non-existent. Responding to emails will take a while. While I am offline, you can check the following Facebook groups for the latest photo gear news: […]

You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use. Most of the coupon codes require the purchase to be made from the provided links: Lenses Viltrox 10% off code: NIKONRUMORS Light The […]

  Viltrox will announce four new L-mount lenses next week (previously reported here): Viltrox AF 14mm f/4 Viltrox AF 20mm f/2.8 Viltrox AF 40mm f/2.5 Viltrox AF 50mm f/2 Check the Viltrox website on September 22, 2026, for more details. Viltrox currently has two L-mount lenses. Viltrox 10% off […]

The new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order: B&H Photo (coming soon) WEX Photo Foto Erhardt Here is what’s included in the kit: Limited-edition GR IV celebrating 30 years of the Ricoh GR series Worldwide production limited to 6,000 units GR1-inspired […]