Photo Rumors

Photo Rumors Photography news, before it happens

  • Thypoch 24-50mm f/2.8 full-frame autofocus lens leaked online
    by PR admin on 22 March 2026 at 09:20

    The previously reported first Chinese full-frame autofocus constant-aperture zoom lens will be the Thypoch 24-50mm f/2.8. Here are the first leaked pictures of the upcoming lens from Chinese social media: Thypoch will also announce a new 35mm f/2 ASPH lens for Leica M-mount: Leaked: new Thypoch […]

  • The latest Leica news
    by PR admin on 22 March 2026 at 08:45

    Here is the latest Leica news: Leica Camera has a new CEO: Andreas Voll Leica SL3/SL3-S camera firmware update version 4.0.1 released The custom Casio M-Edition watch inspired by Leica M cameras is now in stock Deal of the day: the latest Pixii Max M-mount full-frame camera is now $500 off The next […]

  • The latest Nikon news
    by PR admin on 22 March 2026 at 08:42

    Here is the latest Nikon news: This custom Casio M-Edition N168 watch is inspired by the iconic Nikon cameras The new Nikon Nikkor Z 70-200mm f/2.8 VR S II lens is now shipping Profoto Connect Pro firmware update released with Nikon improvements Frame.io released an update expanding its Camera to […]

  • The latest Sony news
    by PR admin on 22 March 2026 at 08:39

    Here is the latest Sony news: MAP Camera February Sales Rankings – Sony a7V on Top Sony FX6 Firmware 6.00 Released Sony CP+ 2026 Interview: The Truth About the α7 V, RX1R III’s Missing Features, and the Future of E-Mount Adapting Sony Minolta Lenses For A Classic Look Today Tamron 17-28mm […]

  • The latest Fujifilm news
    by PR admin on 22 March 2026 at 08:35

    Here is the latest Fujifilm news: PT: Fujifilm CP+ 2026 Interview – GFX RF, GFX Eterna, More Pancakes, the X-Pro4’s Future, and More 23 Products Received The 2026 Globally Prestigious “iF Design Award” Fujikina 2026 Announced May 9–10 Focus on Glass Final Update: XF16-80mmF2.8, […]

  • It seems that OM SYSTEM confirmed plans for a new PEN camera
    by PR admin on 20 March 2026 at 15:38

    It seems that in a recent interview with Photolari, OM SYSTEM confirmed their plans for a new PEN camera to be released in the future. A recap of the video below can be found here: OM System confirms plans for a new PEN camera Previous OM SYSTEM PEN camera rumors: OM SYSTEM on a new The post It […]

  • New Chinese brand Vistilen is planning to release new AF lenses for Canon RF mount
    by PR admin on 20 March 2026 at 14:49

    The new Chinese brand Vistilen is planning to release several new AF lenses for Canon RF mount: Vistilen 33mm f/1.4 APS-C Vistilen 55mm f/1.4 APS-C Vistilen 35mm f/2 full-frame Vistilen 50mm f/1.8 full-frame Vistilen 55mm f/1.8 full-frame Vistilen 85mm f/1.8 full-frame Vistilen 85mm f/1.4 […]

  • Viltrox announced a new retro compact folding Z2 flash for $37 (N/C/S/F)
    by PR admin on 20 March 2026 at 13:22

    Viltrox announced a new retro compact folding Z2 flash for Nikon, Sony, Canon, and Fujifilm cameras, priced at $37: US: B&H Photo Worldwide: Viltrox store Additional information: Foldable Design for Higher Flash Position and Portability TTL Mode for Sony, Nikon, Fujifilm, and Canon 5-Step […]

  • Venus Optics announced new Laowa 15-24mm T8 & 15-35mm T12 macro probe zoom lenses
    by PR admin on 19 March 2026 at 13:26

    Venus Optics officially announced the previously reported Laowa 15-24mm T8 and 15-35mm T12 macro probe zoom lenses. Orders are now open at B&H Photo. Additional information: The new Laowa 15-35mm T12 + 15-24mm T8 probe zoom lenses are now available for pre-order Venus Optics to announce new […]

  • Panasonic Europe reports record Lumix full-frame market share for 2025
    by PR admin on 18 March 2026 at 13:19

    Panasonic Europe reports record Lumix full-frame market share for 2025: Panasonic Europe Lumix total FF market share for 2025: 10% Panasonic Europe Lumix total FF kit market share for 2025: 17% Panasonic Lumix has achieved a record 10% market share in Europe’s full-frame camera market as of early […]

  • Songdian confirms a new MFT camera and lens are under development
    by PR admin on 18 March 2026 at 12:11

    After joining the Micro Four Thirds System Standard Group, the Chinese company Songdian announced two new cameras, but neither of them is Micro Four Thirds. At a recent Digital Imaging Industry Forum in China, Songdian confirmed that a new MFT camera and lens are under development: Q: When will the […]

  • Sony announced the expansion of its Camera Authenticity Solution, which now supports video in addition to still images
    by PR admin on 18 March 2026 at 11:39

    Sony announced the expansion of its Camera Authenticity Solution, which now supports video in addition to still images (previously reported here). The update adds video compatibility to Camera Verify (beta) and the Image Verification Pre-check SDK, helping news organizations and visual journalists […]

  • DxO PhotoLab version 9.6 released
    by PR admin on 17 March 2026 at 21:21

    DxO released new versions of PhotoLab 9.6. DxO PhotoLab is an advanced RAW photo editor covering the full workflow – from demosaicing and noise reduction to local adjustment, optical corrections, color management, and print soft proofing. Get 15% off DxO products with code RUMORS by […]

  • New GoPro teasers for their upcoming camera with GP3 custom imaging processor
    by PR admin on 17 March 2026 at 20:25

    After GoPro recently unveiled a new GP3 custom imaging processor for their next-gen models, the company has also released new photos and video teasers demonstrating the capabilities of their upcoming camera: GoPro reported significant financial losses for 2025, with full-year revenue dropping to […]

  • What’s new on Kickstarter?
    by PR admin on 17 March 2026 at 15:00

    Here is what’s new on Kickstarter: Rewindpix non-disposable digital “Film” camera (a retro screen-free digital camera with a large viewfinder, a winder, and infinite customizable filters): $272,325 pledged of $15,000 goal by 2,053 backers with 55 days to go. New Peak Design travel bags: […]

  • Fujifilm announced a new Instax Mini 13 instant film camera
    by PR admin on 17 March 2026 at 12:38

    Fujifilm announced a new Instax Mini 13 instant film camera and new accessories in different colors (price: $93, pre-order here): Key features of the new Instax Mini 13: Accepts INSTAX MINI Instant Film FUJINON 60mm Lens with Selfie Mirror Automatic Exposure and Automatic Flash Dedicated […]

  • Deal of the day: the Sigma BF mirrorless camera is now $200 off
    by PR admin on 16 March 2026 at 22:57

    The Sigma BF mirrorless camera is now $200 off: Additional information on the BF can be found here: New grip options for the Sigma BF camera Sigma BF camera hands-on pictures from NYC pop-up store 20 things you need to know about the new Sigma BF full-frame mirrorless camera with L-mount The post […]

  • Upcoming Panasonic Lumix TZ300 compact camera leaked online
    by PR admin on 16 March 2026 at 22:15

    Panasonic will announce a new Lumix TZ300 compact camera on March 24th (see leaked picture above). Here are the details: 20 MP 1″ sensor Leica DC Vario-Elmar 24-360mm equivalent f/3.3-6.4 lens (15x optical zoom) Macro mode (3cm) Improved video recording geared toward vloggers, potentially […]

  • New YoloLiv 18mm f/1.4 lens for Micro Four Thirds cameras
    by PR admin on 15 March 2026 at 22:33

    After the S7 camera, the Chinese manufacturer YoloLiv announced a new YoloLiv 18mm f/1.4 lens for Micro Four Thirds cameras. Here are the details on the new lens: Price: $299 (approximately €259 in Europe) Release date: expected to ship in late March or early April 2026 Stepper motor autofocus […]

  • New Contax G28/2.8 Biogon Leica M-mount lens conversion kit released by Funleader/Mr. Ding
    by PR admin on 15 March 2026 at 22:21

    Funleader and Mr. Ding released a new Contax G28 lens-to-Leica M-mount conversion project that began in 2019 with the G35 and continued with the G45. The new G28 conversion features a brass internal structure and an aluminum exterior to reduce weight. Orders are now open at: Funleader […]