Photo Rumors

You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use. Most of the coupon codes require the purchase to be made from the provided links: Lenses Viltrox 10% off code: NIKONRUMORS Light The […]

  Viltrox will announce four new L-mount lenses next week (previously reported here): Viltrox AF 14mm f/4 Viltrox AF 20mm f/2.8 Viltrox AF 40mm f/2.5 Viltrox AF 50mm f/2 Check the Viltrox website on September 22, 2026, for more details. Viltrox currently has two L-mount lenses. Viltrox 10% off […]

The new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order: B&H Photo (coming soon) WEX Photo Foto Erhardt Here is what’s included in the kit: Limited-edition GR IV celebrating 30 years of the Ricoh GR series Worldwide production limited to 6,000 units GR1-inspired […]

Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Key specs and features: Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount Via LeicaRumors The post New: […]

Here is what else is new: Ricoh released additional information on the upcoming GR IV 30th anniversary edition camera kit You can now buy the new Lailens 35mm f/3.5 lens for Leica M-mount Straight out of camera: OM SYSTEM PEN first look Leica released new firmware updates for M10/M11 cameras […]

The previously rumored Canon EOS R8 Mark II camera is now officially announced: Pre-orders: B&H Photo (get tax back) | WEX Photo | Foto Erhardt Aditional information Live panel presentation Also announced: Canon Speedlite EL-5 (version 2) Press release Related videos The post Canon EOS R8 II […]

The previously rumored Sony FE 600mm f/6.3 and 400mm f/4.5 GM OSS lenses have now been officially announced: Pre-order links: B&H Photo | WEX Photo | Foto Erhardt Additional information Hands-on report Press release: Key Features of the FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS […]

Pre-orders for the new ON1 Photo RAW 2027 are now open. You can use the coupon code NIKONRUMORS20 for an additional 20% off discount when ordering from this link. Here is a recap of the major new features and updates to ON1 Photo RAW 2027: New RAW Processing Engine: Delivers richer colors, sharper […]

3 Legged Thing launched a new modular, tactical tripod system on Kickstarter. The project has already raised $63,256 of a $13,499 goal with 27 more days to go. Additional information on the new 3 Legged Thing tripod system: Ultimate Modularity: Almost every component is interchangeable. You can […]

Here is what else is new: OM System PEN camera shipment delayed until November (Amazon pre-orders opened again) First OM SYSTEM PEN camera reviews New Squarehood accessories for Ricoh GR IV cameras New: NiSi JetMag Pro 49MAG magnetic filter system that locks (compatible with Leica M, Q, and D-Lux […]

Here are some of the new products announced at the 2026 IBC show (see the full list here): New Sirui Saturn V2 1.6x anamorphic full-frame lenses with vertical support lenses (E/Z/L/X/RF) – previously reported here (additional information). New DZOFilm Arles cine zoom lenses(additional […]

Viltrox officially unveiled several new lenses at the 2026 IBC show (previously reported here) New Full-frame L-Mount lenses: AF 14mm F4.0, AF 20mm F2.8, AF 40mm F2.5, and AF 50mm F2.0 New Full-frame Pro Series Lens: Viltrox AF 35mm F1.4 Pro New APS-C lenses: Viltrox 18mm F1.2 Pro and Viltrox 40mm […]

Venus Optics released new Fuji X and Nikon F versions of the Laowa 180mm f/4.5 1.5x ultra-macro lens: Pre-orders: B&H Photo | Laowa online store Additional information Previous coverage of the lens: Key Features Laowa’s first autofocus lens for the Fujifilm X-mount system. Compact and […]

With the PEN camera, OM System also released a new M.Zuiko Digital 14-42mm f/3.5-5.6 III lens: Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt Supports Focus Stacking 28-84mm 35mm Equivalent Focal Length IPX1 Rated Weathersealing 0.53x 35mm Equivalent Image Magnification […]

Insta360 today announced the previously reported Luna Pro gimbal camera – its newest addition to the Luna series, co-engineered with Leica: Pre-orders: Amazon | B&H Photo | Insta360 store Product page Additional information: Insta360 Launches Luna Pro: Leica Co-Engineered Gimbal Camera for […]

Sony already announced the previously rumored 8-14mm f/3.5 G lens. The other two leaked telephoto lenses are coming next: Sony FE 600mm f/6.3 GM OSS: $3,800 (995g, 108 x 263mm) Sony FE 400mm f/4.5 GM OSS: $2,699 – $2,899 (994g, 108 x 242mm) The Sony FE 600mm g/6.3 GM OSS lens is expected in the […]

The previously reported OM SYSTEM PEN camera has been officially announced and is available for pre-order: Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt Additional information The evolution of the PEN Press release Previous coverage Product videos: The post OM SYSTEM PEN camera […]

    More leaked pictures and specifications of the upcoming Canon EOS R8 Mark II camera: Specifications 24MP Full-Frame Sensor — From R6 II Sensor Protective Curtain Native ISO: 100–102,400 Dual Pixel AF II “Deep Learning AI” New Animal AF Tracking Addition of Rear Joystick Downloadable […]

Ricoh announced that it is developing an entirely new concept for Pentax DSLR K-mount cameras – here is a recap of the official announcement: Ricoh Imaging thanks customers for long-term support of its K-mount digital SLRs. Brief history: *ist D (2003) → K100D with in-body sensor-shift SR […]

The previously reported Sony 8-14mm f/3.5 fisheye G (SEL814G), Sony’s first fisheye zoom G lens for full-frame Alpha E-mount cameras, has now been officially announced: Pre-order: B&H Photo | Foto Erhardt | WEX Photo Additional information Impressions Press release Previous coverage: Sony […]