Photo Rumors

Photo Rumors Photography news, before it happens

  • Happy New Year!
    by PR admin on 1 January 2026 at 04:24

    Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community. You can follow PhotoRumors on Facebook  | Twitter  | Instagram | Threads | YouTube. […]

  • What’s coming next from Viltrox?
    by PR admin on 31 December 2025 at 18:26

    Here is an updated list of the latest/upcoming/rumored Viltrox lenses: Viltrox 55mm f/1.8 EVO (E/Z) Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount Viltrox AF 16mm f/1.8 for L-mount Viltrox AF 28mm f/4.5 for L-mount Viltrox tilt-shift lens Viltrox lenses for Canon RF mount Viltrox AF 35-50mm f/1.4 […]

  • Significant ProGrade memory cards price increase coming in Japan (up to 123%)
    by PR admin on 31 December 2025 at 16:24

    ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price […]

  • SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L)
    by PR admin on 31 December 2025 at 01:04

    SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on eBay and AliExpress): The post SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L) appeared first on Photo Rumors. […]

  • Brightin Star 35mm f/1.4 full-frame manual focus lens officially announced (E/Z/RF/L/X)
    by PR admin on 29 December 2025 at 17:29

    The previously reported Brightin Star 35mm f/1.4 full-frame manual focus lens (E/Z/RF/L/X) is now officially announced and available for order: Amazon Brightinstar online store Additional information on the new lens: F1.4 large aperture Click / De-click aperture – precise for stills, fluid for […]

  • Vote for the worst camera of 2025
    by PR admin on 29 December 2025 at 02:12

    Vote for the worst camera of 2025 (see previous losers): Loading… Here is the list of all cameras released in 2025: Canon C50 Canon EOS R50 V Canon R6 Mark III Canon PowerShot V1 Canon PowerShot ELPH 360 HS A Fujifilm GFX100RF Fujifilm X-E5 Fujifilm X-T30 III Fujifilm X half Hasselblad X2D II […]

  • What else is new?
    by PR admin on 28 December 2025 at 20:19

    Here is what else is new: Sigma 300-600mm f/4 DG OS Sports lens for Sony E-mount tested on the Nikon Z9 camera with the Megadap Pro adapter The Nikon ZR will get many firmware updates next year Xiaomi announced a new 17 Ultra Leica Edition smartphone with manual zoom ring, 200MP high-end camera […]

  • New Brightin Star 35mm f/1.4 full-frame manual focus lens to be announced next week
    by PR admin on 28 December 2025 at 00:40

    Brightin Star will announce a new 35mm f/1.4 full-frame manual-focus lens next week, featuring a retro-designed, all-metal body available in black and silver, with stepped and stepless aperture control, and a lightweight design. Now available: new Brightin Star 24mm f/1.8 full-frame autofocus lens […]

  • Coming soon: Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens
    by PR admin on 27 December 2025 at 18:57

    Here are the first images and video of the new Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens (Blazar lenses are sold at B&H Photo): The post Coming soon: Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens appeared first on Photo Rumors. Related posts: Shvabe […]

  • 7Artisans LITE lenses additional information
    by PR admin on 26 December 2025 at 22:21

    Here are the details on the previously reported 7Artisans’ new line of LITE APS-C autofocus lenses 7Artisans AF 25mm f/1.8 LITE 7Artisans AF 35mm f/1.8 LITE 7Artisans AF 50mm f/1.8 LITE The lenses will be available for Sony E and Fuji X mounts. Orders will open next week (around December 30th). […]

  • ON1 Photo RAW 2026.2 now available
    by PR admin on 25 December 2025 at 16:23

    ON1 Photo RAW 2026.2 is now available as a free update for all Photo RAW 2026 owners with improvements that focus on workflow speed, smarter AI results, and a smoother user experience across the board. Here are the details: Improved Face Restoration — Sharper Details, Better Accuracy The upgraded […]

  • Fix Grainy, Blurry, Low-Resolution Videos Effortlessly with Aiarty Video Enhancer (Lowest Price for Christmas)
    by PR admin on 24 December 2025 at 21:48

    Fix Grainy, Blurry, Low-Resolution Videos Effortlessly with Aiarty Video Enhancer (Lowest Price for Christmas) Many photographers today shoot video alongside stills, but video quality doesn’t always meet expectations. Low-light footage often suffers from visible grain, while clips from older […]

  • 2024 Year in Review
    by PR admin on 24 December 2025 at 16:11

    2024 year in review: Top mirrorless cameras of 2025 (pictured above) Sony in 2025 Canon in 2025 Nikon in 2025 Fujifilm in 2025 | lenses for the Fujifilm X-mount L-Mount Alliance in 2025 Trending photography gifts of 2025 Most read articles of the year at B&H Photo Most Listened to B&H […]

  • Meike AF 23mm f/1.4 APS-C lens now available for order (E/X/Z)
    by PR admin on 24 December 2025 at 00:50

    The previously reported Meike AF 23mm f/1.4 APS-C lens (E/X/Z) is now available for order at the official online store. Additional information on the new lens: 13-element in 11-group minimum focusing distance of 0.25 meters 58mm filter thread, Weight: 298 grams STM stepping AF motor Available for […]

  • Here are some of the new Laowa lenses Venus Optics will announce next year (2026)
    by PR admin on 24 December 2025 at 00:16

    Here are some of the new Laowa lenses Venus Optics will announce next year (2026): Laowa FF 45mm f/2.8 ultra macro full-frame 1-5X APO (11 elements in 9 groups) Laowa FF 17.5mm f/1.7 ultra macro full-frame 5-10X APO (17 elements in 12 groups) Specifications: Full-range parfocal design throughout […]

  • 7Artisans is teasing a new line of LITE APS-C autofocus lenses
    by PR admin on 23 December 2025 at 21:29

    7Artisans is teasing a new line of APS-C LITE autofocus lenses. Three different focal lengths are expected. The weight of each lens will be around 180g. The latest lens releases from 7Artisans can be found here. The post 7Artisans is teasing a new line of LITE APS-C autofocus lenses appeared first […]

  • Weird: Meike to announce a new AF 85mm f/1.8 SE II lens for Canon EF mount
    by PR admin on 23 December 2025 at 21:03

    Meike is rumored to announce a new AF 85mm f/1.8 SE II lens for the Canon EF mount. This is a strange move when third-party lens manufacturers are trying really hard to get approval to produce mirrorless lenses for the Canon RF mount: Viltrox is rumored to release new lenses for Canon RF mount The […]

  • DJI drone ban now in effect in the US: here is the list of DJI drones that can still be legally purchased in the US
    by PR admin on 23 December 2025 at 20:02

    As previously reported, today the U.S. Federal Communications Commission (FCC) has implemented a rule adding foreign-made drones and critical components to its “Covered List” due to national security concerns. This effectively prevents the import and sale of new DJI drone models (and those from […]

  • What else is new?
    by PR admin on 23 December 2025 at 05:01

    Here is what else is new: Reminder: there is no new Nikon Z90 APS-C camera coming next month Coming next: Leica Noctilux M 35mm f/1.2 lens (in January) Canon EOS C400, C80, C70, R5 C, and XF605 Cinema Camera Firmware Updates Released Viltrox Released Firmware Updates Adding Sony a7V Support The […]

  • Canon is considering outsourcing the production of lower-end (entry-level) products to external partners
    by PR admin on 21 December 2025 at 00:30

    In a recent interview with Nikkei, Canon’s Chief Financial Officer stated that the company is considering outsourcing the production of lower-end (entry-level) product models to external partners. Cameras and printers could be among the products affected. This is part of a broader review of […]