Photo Rumors

7Artisans officially released the previously reported 7Artisans AF 40mm f/2.5 FE lens. Pre-orders are now open at: 7Artisans store Amazon B&H Photo (coming soon) Previous coverage of the lens can be found here. Additional information: What new products to expect at the 2026 CP+ show in Japan […]

Brightin Star announced the development of two new lenses at the 2026 PC+ show: Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount Brightin Star 50mm f/2 TRI-SIGHT lens for E/Z/RF/L Brightin Star lenses are sold at B&H Photo, Amazon, Ali Express, and the official online store, which […]

Viltrox will soon release a new AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for Sony E, Nikon Z, and Leica L mount. What’s coming next from Viltrox (updated) What new products to expect at the 2026 CP+ show in Japan Updated list of latest/upcoming/rumored Chinese lenses The post Viltrox AF […]

For the 2026 CP+ show, Panasonic announced only a new digital shotgun microphone DMW-DMS1: Pre-order Press release Related videos: What new products to expect at the 2026 CP+ show in Japan The post For the 2026 CP+ show, Panasonic announced only a new mic appeared first on Photo Rumors. Related […]

Tomorrow at the 2026 CP+ show, 7Artisans will release the previously reported AF 135mm f/1.8 lens (E/Z/L). 7Artisans will also officially release their 7Artisans AF 40mm f/2.5 lens – the lens is alreadylisted on Amazon. Here are some sample photos taken with the 135mm lens: Coming soon: new […]

Here is what else is new: New low price: Pentax 17 & Spotmatic SP film 1:1 wooden replica cameras are now only $39 (limited quantities available) New Squarehood Ricoh GR IV lens hood V2.0 released New Weekender Nelson S&M camera bag by Oberwerth Gura Gear camera bags designed for Leica […]

Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market: Canon U.S.A., Inc. today announced that its parent company, Canon Inc. is celebrating that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have […]

As previously reported, Cosina will announce and display new Voigtlander lens prototypes at the 2026 CP+ show in Pacifico Yokohama starting February 26, 2026. Here is a recap of the new/upcoming lenses: Voigtlander Nokton Classic 35mm f/1.4 lens Z/RF mount Background: Part of the Nokton Classic […]

    The previously reported Zeiss Otus ML 1.4/35 lens for Z/E/RF mount is now officially announced and available for pre-orders: Pre-orders: US: B&H Photo DE: Foto Erhardt UK: WEX Photo Additional information Specifications  Press release Sample photos Related video: Additional information […]

  The previously reported  Sigma 15mm f/1.4 DC DN | Contemporary and Sigma 35mm f/1.4 DG II | ART lenses are now officially announced: Pre-orders: B&H Photo | WEX Photo Additional information Specifications Sigma blog: 15mm f/1.4 | 35mm f/1.4 Press releases: 15mm f/1.4 | 35mm f/1.4 Sigma also […]

The previously rumored Nikkor Z 70-200mm f/2.8 II lens is now officially announced:  Pre-orders: US: B&H Photo | Paul’s Photo | Service Photo DE: Foto Erhardt UK: WEX Photo CA: Camera Canada Additional information Comparison with the previous version Videos First reviews Sample photos Press […]

I already reported on the upcoming lens two weeks ago (see the details here). Zeiss now has the first teasers for the new lens:   View this post on Instagram   A post shared by ZEISS Camera Lenses (@zeisscameralenses)   View this post on Instagram   A post shared by ZEISS Camera Lenses […]

Here are the best-selling compact cameras at Yodobashi Camera in Japan for the first half of February 2026: Ricoh GR IV Monochrome Canon PowerShot SX740 HS Sony VLOGCAM ZV-1 II Ricoh GR IIIx Panasonic LUMIX TZ99 Canon IXY 650 m Kodak PIXPRO C1 Nikon COOLPIX P1100 Canon PowerShot V1 Ricoh GR IV […]

Here is a list of rumored/expected new product announcements for the 2026 CP+ show in Japan (February 26-March 1): Sigma Sigma 15mm f/1.4 DC DN | Contemporary lens: Sigma 35mm f/1.4 DG II | ART lens More rumored Sigma lenses Samyang: Samyang 20-50mm f/2 Samyang 200mm f/1.8 Samyang 300mm f/4 Samyang […]

  The latest rebates on cinema/video/camera gear in Germany: Tamron lenses Sony lenses Canon C50 bundle savings Canon Cinema deals Atomos Profoto All current offers can be found on this page. The post The latest rebates on cinema/video/camera gear in Germany appeared first on Photo Rumors. […]

Canon will soon announce a new WM-E1-R wireless mic and transmitter. Here are some additional images taken from a recent government filing:       The post Canon to announce a new WM-E1-R wireless mic and transmitter appeared first on Photo Rumors. Related posts: New Godox iT32 iFlash and X5 […]

Here is an updated list of the latest/upcoming/rumored Chinese lenses: Viltrox 55mm f/1.8 EVO (E/Z) Viltrox 35mm f/1.8 EVO (E/Z) Viltrox AF 28mm f/4.5 for L-mount Viltrox 50mm f/1.2 LAB Viltrox 85mm f/1.2 LAB Viltrox tilt-shift lens Viltrox lenses for Canon RF mount Viltrox AF 35-50mm f/1.4 zoom […]

Here are the first leaked pictures of the previously rumored two new lenses Sigma will announce for the 2026 CP+ show next week: Sigma 15mm f/1.4 DC DN | Contemporary lens Sigma 15mm f/1.4 DC | Contemporary key features: 13 elements in 11 groups 9 aperture blades Weight: only 220g, length: 64.8mm […]

  The new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E mount is now available for pre-order: B&H Photo Foto Erhardt WEX Photo (coming soon) Additional information on the new lens can be found here. Cosine announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for […]

  PolarPro released a new lens filter that can recreate the look of Kodak Portra 400 film. You can buy it from B&H Photo and soon from the PolarPro Amazon store. “The Portra Filter embodies the color profile of the classic PORTRA 400. The glass delivers a soft, organic Portra style look and […]