Photo Rumors

Next week, Leica is rumored to announce a new Summicron-M 66 f/2 lens. Here are the details: New Leica Summicron-M 66 f/2 lens confirmed: leaked picture and details Leica rumored to announce a new Elcan 66mm f/2 limited edition lens next week on September 3rd A new Leica SL3 Reporter camera in […]

SG-Image is expected to announce a new AF 15mm f/2.8 full-frame lens in 2027 (compatible with circular filters). You can find the current SG-Image lens lineup here. Previous SG-Image lens coverage is available here. Existing 15mm f/2.8 lenses from other brands: Zeiss Distagon T* 15mm f/2.8 lens […]

  In addition to the AF 10mm f/2.5 MAX full-frame fisheye lens, 7Artisans also has a new AF 18mm f/2 wide-angle APS-C lens that weighs only 109g (previously reported here). Orders should open soon at the official 7Artisans online store (use code RUMORS for a discount). Additional information on […]

Sigma is rumored to announce new lenses on September 8th: Sigma 85mm f/1.2 DG | Art – see the development announcement (pictured above) Sigma 20-60mm f/2.8-4 or similar Sigma 65mm ultra-fast autofocus lens (faster than f/1.2): Sigma is rumored to release a new 65mm ultra-fast (faster than f/1.2) […]

  OM Digital Solutions (the company behind OM System) is privately held, so it does not publish its financial reports. The numbers in this post come from Toyo Keizai’s Japan Company Handbook Industry Map. OM Digital Solutions continues to operate in the red for 2025, with sales plateauing after […]

B&H is now selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm lenses Ricoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF) OM System now sells Ragoo Sauce in Japan The upcoming OM System PEN camera is already listed at B&H Photo […]

Ricoh announced a new GR IVx camera with an improved 40mm lens (Ricoh currently has the GR IV and the GR IIIx – see all GR models here): Check for GR IVx pre-orders GR IVx press release and technical specifications: Ricoh announces the development of a GR IVx camera with a newly designed 40mm […]

GoPro officially launched the MISSION 1 PRO ILS interchangeable lens camera with a Micro Four Thirds mount. Pre-orders are now open at: B&H Photo WEX Photo Foto Erhard (coming soon) The regular GoPro MISSION 1 PRO is already $100 off – probably the result of the latest GoPro financial […]

The previously reported 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) is now officially announced and is available for order directly from the 7artisans online store – use code RUMORS for a discount (coming soon to B&H Photo). Here are the lens details: Model AF 10mm F2.5 Mount […]

The rumors were true – OM System will announce a new PEN camera on September 9th (B&H Photo listing). The upcoming OM System PEN camera is already listed at B&H Photo Here is the first teaser: Coming soon… pic.twitter.com/jASAyHBcXe — OM SYSTEM JP (@omsystem_jp) August 26, 2026 The […]

After the end of the Kickstarter campaign ($678,868 raised), the new Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) is now available for sale at B&H Photo: The post Now available for sale: Peak Design Field Bracket for Sony, Nikon, Canon, […]

The Fujifilm GFX100II extended-spectrum infrared camera is now listed for pre-order at B&H Photo: Adapted for Near Infrared Imagery 102MP 43.8 x 32.9mm BSI CMOS Sensor X-Processor 5 Image Processor 9.44m-Dot EVF4K60 Video; 10-Bit Out 5-Axis Sensor-Shift Image Stabilization 3.2″ 2.36m-Dot […]

As previously reported, the new Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available for purchase at B&H Photo: Full-Frame | f/2.8 to f/22 Versatile All-in-One Zoom Minimum Focusing Distance: 13.8″ 9-Blade Diaphragm Weather-Sealed Design USB-C Port for […]

Yesterday, 43addict reported that a new OM System PEN camera is rumored to be announced around September 9th. A new PEN model has been rumored for a while: OM System registered a new IM042 digital camera in Asia (a new PEN is coming?) It seems that OM SYSTEM confirmed plans for a new PEN camera OM […]

Panasonic releases four new Lumix S-series and G-series lenses in Japan, featuring a new fluorine coating and anti-reflective design (check for pre-orders): Lumix S PRO 70-200mm f/4 OIS (S-R70200A) Leica DG Vario-Elmarit 12-60mm f/2.8-4 ASPH POWER OIS (H-ES12060A) Leica DG Summilux 25mm f/1.4 II […]

Here are the 2026-2027 EISA photography awards that were just announced today: Award Category Winner (B&H link) EISA Camera of the Year Sony Alpha 7 V EISA Best Buy Camera Fujifilm X-T30 III EISA APS-C Camera Fujifilm X-E5 EISA Professional Camera Sony Alpha 7R VI EISA Photo/Video Camera Nikon […]

Canon registered two new cameras in Asia – they now have a total of five upcoming cameras (see latest rumors):   The latest Canon rumors Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera […]

Hasselblad operates as a private company under its parent entity, DJI, so it does not publish detailed quarterly earnings calls or SEC-style public reports. However, official annual corporate filings submitted by its operating subsidiaries (Victor Hasselblad AB in Sweden and Hasselblad Holding S.à […]

Sony Japan announced a significant price increase for several cameras: Model Product Old Price New Price Increase % Increase ILME-FX3A FX3A body ¥581,900 ¥693,000 ¥111,100 19.1% ILME-FX6V FX6 body ¥935,000 ¥1,045,000 ¥110,000 11.8% ILME-FX6VK FX6 + 24-105mm ¥1,089,000 ¥1,215,500 ¥126,500 […]

OM System has officially registered a new camera with the Singapore PMREQ agency under the internal code IM042 (digital camera certification ESER/26/3353). The “IM” is OM Digital Solutions’ standard prefix for IMDA registration codes. “042” is the sequential model number in that internal […]