Photo Rumors Photography news, before it happens
- Sigma announced new 15mm f/1.4 DC DN | Contemporary (X/E/RF) & 35mm f/1.4 DG II | ART (L/E) lensesby PR admin on 24 February 2026 at 05:39
The previously reported Sigma 15mm f/1.4 DC DN | Contemporary and Sigma 35mm f/1.4 DG II | ART lenses are now officially announced: Pre-orders: B&H Photo | WEX Photo Additional information Specifications Sigma blog: 15mm f/1.4 | 35mm f/1.4 Press releases: 15mm f/1.4 | 35mm f/1.4 Sigma also […]
- The rumored Nikon Nikkor Z 70-200mm f/2.8 II lens is now announcedby PR admin on 24 February 2026 at 04:37
The previously rumored Nikkor Z 70-200mm f/2.8 II lens is now officially announced: Pre-orders: B&H Photo | Paul’s Photo | Service Photo Foto Erhardt WEX Photo Camera Canada Additional information Sample photos Press release Key features and additional pictures: Lightest in its class. 26% […]
- The first Otus ML 35mm f/1.4 lens teasers are hereby PR admin on 24 February 2026 at 03:07
I already reported on the upcoming lens two weeks ago (see the details here). Zeiss now has the first teasers for the new lens: View this post on Instagram A post shared by ZEISS Camera Lenses (@zeisscameralenses) View this post on Instagram A post shared by ZEISS Camera Lenses […]
- Here are the best-selling compact cameras at Yodobashi Cameraby PR admin on 23 February 2026 at 19:54
Here are the best-selling compact cameras at Yodobashi Camera in Japan for the first half of February 2026: Ricoh GR IV Monochrome Canon PowerShot SX740 HS Sony VLOGCAM ZV-1 II Ricoh GR IIIx Panasonic LUMIX TZ99 Canon IXY 650 m Kodak PIXPRO C1 Nikon COOLPIX P1100 Canon PowerShot V1 Ricoh GR IV […]
- What new products to expect at the 2026 CP+ show in Japanby PR admin on 23 February 2026 at 18:30
Here is a list of rumored/expected new product announcements for the 2026 CP+ show in Japan (February 26-March 1): Sigma Sigma 15mm f/1.4 DC DN | Contemporary lens: Sigma 35mm f/1.4 DG II | ART lens More rumored Sigma lenses Samyang: Samyang 20-50mm f/2 Samyang 200mm f/1.8 Samyang 300mm f/4 Samyang […]
- The latest rebates on cinema/video/camera gear in Germanyby PR admin on 23 February 2026 at 04:55
The latest rebates on cinema/video/camera gear in Germany: Tamron lenses Sony lenses Canon C50 bundle savings Canon Cinema deals Atomos Profoto All current offers can be found on this page. The post The latest rebates on cinema/video/camera gear in Germany appeared first on Photo Rumors. […]
- Canon to announce a new WM-E1-R wireless mic and transmitterby PR admin on 22 February 2026 at 20:33
Canon will soon announce a new WM-E1-R wireless mic and transmitter. Here are some additional images taken from a recent government filing: The post Canon to announce a new WM-E1-R wireless mic and transmitter appeared first on Photo Rumors. Related posts: New Godox iT32 iFlash and X5 […]
- Updated list of latest/upcoming/rumored Chinese lensesby PR admin on 22 February 2026 at 05:01
Here is an updated list of the latest/upcoming/rumored Chinese lenses: Viltrox 55mm f/1.8 EVO (E/Z) Viltrox 35mm f/1.8 EVO (E/Z) Viltrox AF 28mm f/4.5 for L-mount Viltrox 50mm f/1.2 LAB Viltrox 85mm f/1.2 LAB Viltrox tilt-shift lens Viltrox lenses for Canon RF mount Viltrox AF 35-50mm f/1.4 zoom […]
- First leaked pictures and specifications of the upcoming Sigma 15mm f/1.4 DC DN | Contemporary & 35mm f/1.4 DG II | ART lensesby PR admin on 22 February 2026 at 05:01
Here are the first leaked pictures of the previously rumored two new lenses Sigma will announce for the 2026 CP+ show next week: Sigma 15mm f/1.4 DC DN | Contemporary lens Sigma 15mm f/1.4 DC | Contemporary key features: 13 elements in 11 groups 9 aperture blades Weight: only 220g, length: 64.8mm […]
- Now available to order: Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E camerasby PR admin on 22 February 2026 at 02:10
The new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E mount is now available for pre-order: B&H Photo Foto Erhardt WEX Photo (coming soon) Additional information on the new lens can be found here. Cosine announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for […]
- This new lens filter can recreate the look of Kodak Portra 400 filmby PR admin on 22 February 2026 at 01:41
PolarPro released a new lens filter that can recreate the look of Kodak Portra 400 film. You can buy it from B&H Photo and soon from the PolarPro Amazon store. “The Portra Filter embodies the color profile of the classic PORTRA 400. The glass delivers a soft, organic Portra style look and […]
- New LM-CR ME adapter with Helicoid EXIF/focus support released (Leica M-mount lens to Canon RF camera)by PR admin on 22 February 2026 at 00:44
A new LM-CR ME adapter with Helicoid EXIF/focus support has been released (for Leica M-mount lenses on Canon RF cameras). You can purchase it on eBay for $249. Additional information: The SHOTEN LM-CR ME is a mount conversion adapter that allows Leica M-mount lenses to be used with Canon RF-mount […]
- Luminar Neo 4th anniversary offerby PR admin on 21 February 2026 at 19:30
Skylum is celebrating Luminar’s 4th anniversary this month, and they are running a special offer that will end on March 1, 2026: Luminar Neo Pricing: New Users Luminar Neo Lifetime License + Creative Gifts + 40% coupon for all digital assets for $119 Cross-Device Lifetime License (Desktop + […]
- New: ON1 Photo Studioby PR admin on 21 February 2026 at 19:29
ON1 announced a new Photo Studio – their most complete photography subscription, designed for photographers who want everything ON1, working together seamlessly. You get all the AI tools in Photo RAW MAX, individual ON1 apps as standalone software or plugins, 1TB of Cloud Sync to keep photos and […]
- What else is new?by PR admin on 21 February 2026 at 18:37
Here is what else is new: New “America Unposed” photo book by Craig Semetko New Leica price increase rumored for March, but will it take place after the Supreme Court struck down the Trump tariffs as unconstitutional Fifty Years of Leica Galleries (1976–2026) Tomorrow: Red Dot Forum Camera […]
- Deal of the day: 10% off closeout sale at Moment (mainly Fuji gear)by PR admin on 20 February 2026 at 22:44
Moment is running a closeout sale this weekend – use code EXTRA10 at checkout for 10% off (mainly Fuji gear). This offer ends on February 22nd at midnight. The post Deal of the day: 10% off closeout sale at Moment (mainly Fuji gear) appeared first on Photo Rumors. Related posts: 2025 Black […]
- DxO released new lens modules for the Sony A7 V camera and the latest lenses from Sigma, Viltrox, and Samyangby PR admin on 20 February 2026 at 19:52
This month, DxO Labs released new DxO camera and lens modules for the Sony A7 V camera and the latest lenses from Sigma, Viltrox, and Samyang. You can get 10% off DxO products with code RUMORS. Here is the full list of new profiles: Cameras: Sony A7 V Lenses: Samyang AF 24-60mm F2.8 FE Sigma 500mm […]
- Coming soon: new 7Artisans AF 135mm f/1.8 lens (E/Z/L)by PR admin on 20 February 2026 at 06:49
For the 2026 CP+ show in Japan, 7Artisans will soon announce a new AF 135mm f/1.8 lens for Nikon Z, Sony E, and Leica L mount: Here is the translation: The 7Artisans 135mm F1.8 AF is a large-aperture prime lens compatible with full-frame sensors. Planned mounts include Sony E, Nikon Z, and L, […]
- Deal of the day: get a free Panasonic Lumix S 85mm or 50mm f/1.8 lens with the purchase of a Panasonic Lumix S5IIX/S5II/S9 cameraby PR admin on 20 February 2026 at 02:43
You can now get a free Panasonic Lumix S 85mm f/1.8 or 50mm f/1.8 lens with the purchase of a Panasonic Lumix S5IIX/S5II/S9 camera: Red anodized aluminum body caps for L-mount cameras The post Deal of the day: get a free Panasonic Lumix S 85mm or 50mm f/1.8 lens with the purchase of a Panasonic […]
- New Tamron 35-100mm f/2.8 DI III VXD lens announced (Z/E)by PR admin on 19 February 2026 at 04:27
The previously reported Tamron 35-100mm f/2.8 DI III VXD lens for Nikon Z and Sony E-mount cameras is now officially announced, along with a new Tamron Link accessory for wireless lens control. Pre-orders: US: B&H Photo | Paul’s Photo | Service Photo UK: WEX Photo DE: Foto Erhardt CA: […]
