Photo Rumors

  The previously reported Sirui Swift 20mm f/2.4 and 40mm f/2.2 autofocus full-frame prime lenses for Sony E, Fujifilm X, and Leica L mounts are now available for pre-order at Amazon and the official Sirui store for $149 (use code RUMORS for 5% off). Here are the technical details on the new lens: […]

The previously reported Viltrox AF 35mm f/1.4 Pro full-frame lens for Nikon Z and Sony E-mount is now officially announced: Pre-orders:B&H Photo | Amazon US | Amazon DE | Viltrox Store (use code NIKONRUMORS for 10% off) Professional-grade optics with edge-to-edge sharpness even at F1.4 16 […]

Nikon officially announced the Nikkor Z 120-300mm f/2.8 TC VR S lens for $14k (see previous coverage). For pre-orders, check: US: B&H Photo | Paul’s Photo | Service Photo UK: WEX Photo DE: Foto Erhardt CA: Camera Canada Live panels discussion Sample photos Press release and technical info […]

Godox announced a new compact iM10 mini flash with a universal, single-contact hot shoe for $25 (currently in stock at B&H Photo and Amazon). Here are the details: Manual Flash Hot Shoe Mount Four Output Levels Approximately 350 Full-Power Flashes 3-Second Recycle Time at Full Power Built-In […]

Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with a touchscreen and video recording: Pre-order: B&H Photo | Foto Erhardt Press release The Complete Fujifilm Instax guide Key features recap: New 4.5-inch LCD Touchscreen New instax Expanded View™ camera feature gives users a […]

Here’s some additional information on the previously reported 7Artisans AF 10mm f/4 APS-C lens for E/X mount – the official announcement will be on October 29th (use code RUMORS for a discount at the official 7Artisans online store): Weight: 71g For E/X 10mm APS-C autofocus pancake  lens 108° […]

The Sony FX5 cinema camera is now expected to start shipping in mid-November, according to the B&H Photo product listing (confirming the previously reported shipping date of November 16th; the official statement from Sony Japan lists November 20th): Sony FX5 pre-orders are open at B&H […]

The previously reported Viltrox 35mm f/1.4 PRO lens for Nikon Z and Sony E-mount will be announced on October 29th. Check B&H Photo & Viltrox store for pre-orders (Viltrox 10% off code: NIKONRUMORS). The full technical specifications can be found here: Viltrox 35mm f/1.4 PRO lens for Nikon […]

The previously reported Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount is now officially announced: APS-C | f/1.4 Aperture Autofocus Prime Lens 9.8″ Minimum Focus Distance 12-Element in 10-Group Lens Design Pre-orders are now open at B&H Photo (coming soon to the Thypoch store). The […]

Thypoch has already started their 2026 Black Friday deals – you can see the discounted lenses on this dedicated page (some of the Thypoch deals are also available at B&H Photo): The post Thypoch 2026 Black Friday deals are now live appeared first on Photo Rumors. Related posts: 2025 Black […]

Here is an updated list/recap of expected/rumored Leica cameras and lenses (see all previous reports here): Leica M11-P and/or M-A Hammertone editions (expected on November 12th) Leica M12 instead of Leica M11-R (expected in early 2027) Leica Q3 43 Monochrom (expected in 2026) Leica SL3 Reporter […]

Godox announced a new, compact, and updated TT350II ThinkLite flash for Sony, Canon, Nikon, Olympus, and Panasonic cameras: Pre-orders Additional information Product page Godox is rumored to introduce a new iT32R flash based on the Godox iT32, but with a round head instead of a square one. Key […]

FieldMade released new stealth labels for Fujifilm X cameras:   Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts) Previous coverage of FieldMade can be found here Additional information: Each label is sold […]

Artra Designs (the company behind the Artra lenses that are sold at B&H Photo and Amazon) will soon release a new Artra × Rolleiflex Camera Dual watch for photographers. Artra already had the Camera One photography-inspired watch that was recently upgraded with a new movement: Too broke for […]

Thypoch announced a new Simera-C 100mm T1.9 full-frame cine prime lens for Sony E & Leica M mounts: Pre-order: B&H Photo | Thypoch Seventh and final Simera-C cine prime Full-frame focal-length range from 16mm to 100mm T1.9 maximum aperture 16-blade iris 0.85m minimum focusing distance Sony […]

The previously reported ZY Optics (Zhongyi) AF 35mm f/1.4 lens will be announced on October 25th with a price tag of aprox. $450: Check the official website for updates. Sample photos from the new lens can be found here: ZY Optics (Zhongyi) has a new 35mm f/1.4 – their first autofocus lens The […]

The SG-image AF 35mm f/1.4 Legacy APS-C lens (X/E) was already on display at various shows in China. The lens is now officially released and available for order (coming soon to Amazon). The key features are listed below: STM autofocus Classic optical design: 7 elements in 6 groups. All-metal lens […]

The previously rumored Sigma fp II camera with new accessories and the 50mm f/1.4 CL DG Contemporary lens has now been officially announced: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Press releases Additional information: 24MP Partially-Stacked Full-Frame Sensor Ultra-Compact & […]

The Thypoch 24-50mm f/2.8, the first Chinese full-frame autofocus constant-aperture zoom lens, will soon be released also for E/X/Z/L/RF mounts (E-mount already exists) – the test page was already spotted online: Additional information on the Thypoch 24-50mm f/2.8 lens can be found here – see […]

Here is a recap of what to expect from the rumored Fujifilm X-T6 camera: AI autofocus overhaul New X-Processor 6 New higher-capacity battery Redesigned dials and controls Faster connectivity (Wi-Fi 6) Better video features Potentially faster sensor readout To be announced with a new XF 50-140mm […]