Photo Rumors

The Singapore-based activist fund Effissimo Capital Management has quietly become Tamron’s top shareholder, surpassing longtime holder Sony Group Corporation: According to EDINET filings and Japanese reports, Effissimo Capital Management has increased its stake to 17.38% (29,691,800 shares) as of […]

The Canon EOS RP camera is now listed as discontinued at several Japanese retailers (the EOS RP model was introduced in February 2019): Camera Kitamura: now on sale Map Camera: discontinued product (24-105 kit) / sold out (body) Bic Camera: now on sale Yodobashi Camera: limited stock available […]

NR’s sponsor, Nextorage, started a new memory card sale at B&H Photo where you can get up to $681 off select models. The promotion includes significant discounts on CFexpress memory cards and card readers, with especially attractive pricing on high-end models: Here is the full list of […]

Here are the latest Leica news and rumors: More leaks: Leica SL3-P camera, Summilux SL 50mm f/1.4 ASPH, and APO-Macro-Elmarit-SL 100mm f/2.8 lenses Coming soon: Light Lens Lab 35mm f/2 APO double aspherical lens for Leica M-mount The Lidong Spring 2026 Auction will take place on 27 June 2026 in […]

Here are the best-selling cameras at MAP Camera (Japan) for May 2026: New Digital Camera Ranking for May Rank Manufacturer Product name category 1st place Fujifilm X100VI Compact camera 2nd place Sony α7V Mirrorless camera 3rd place Fujifilm X-T30 III Mirrorless camera 4th place Fujifilm X-E5 […]

Sony currently has two new registered products that have not yet been announced: ILME-FX (modular cinema camera) Fully manufactured in Shanghai (Sony Shanghai factory) Positioned as a pure Cinema Line product with “Shanghai bloodline” Modular camera body More professional layout and button […]

Fujifilm registered a new NP-W255 battery overseas for the upcoming/rumored X-T6 camera: The new battery is rated at 2550mAh to support Fujifilm’s new X Processor 6 (the previous NP-W235 version was rated at 2,200 mAh). Updated list of upcoming/rumored Fujifilm cameras and lenses New Fujifilm […]

I have been very skeptical about the previously reported Viltrox camera rumors and rightfully so – here are the first leaked pictures of the Viltrox 1839 Toy Camera: This adorable little yellow plastic toy camera features a fixed lens, a simple viewfinder, and a retro-striped design with a […]

Next week, on June 25th, Leica will announce a new SL3-P camera and two new SL lenses – here are the latest leaks and rumors: Leica SL3-P camera 44.3MP BSI CMOS sensor with dual-resolution technology (based on the Panasonic S1RII that was announced in February 2025 – see the coverage at […]

7Artisans announced new “Dream” entry-level cinema lenses for E/Z/L/RF-mount (35mm/50mm/75mm T1.5) starting from $279: 35mm T1.5 – $299 50mm T1.5 – $279 75mm T1.5 – $289 Complete set – $850 Pre-orders: US: Amazon Worldwide: 7Artisans Store (use coupon code RUMORS for a discount) – […]

The new Panasonic Lumix DC-L10 camera is now shipping – check availability at: B&H Photo | WEX Photo | Foto Erhardt Panasonic Japan issued a notice of a temporary suspension of orders for the camera after it “received significantly more pre-orders than anticipated”: Panasonic Lumix […]

OM SYSTEM OM-3 ASTRO: tailor-made for astrophotographers Announcement of “GFX Challenge Grant Program 2026” FUJIFILM received the 2026 Japan Society of Photographic Sciences “Technical Award” for the development of the integrated lens digital camera “FUJIFILM GFX100RF” Voigtlander […]

  Brightin Star officially announced the previously reported 14mm f/2.8 wide-angle full-frame manual-focus lens for E/Z/L/RF mount. Pre-orders are now open at: US: BH Photo Worldwide: Brightinstar store introductory price: $239.99, regular price: $279.99, introductory period: June 17 – June 27, […]

Ricoh Japan announced that all current GR camera models will be getting a 6-11% price increase in Japan on July 1st. No information was provided on potential price increases in other markets. Check the latest Ricoh GR availability and pricing at: US: B&H Photo UK: WEX Photo DE: Foto Erhardt […]

After one and a half years of silence, Meyer Optik Gorlitz (based in Hamburg, Germany) is currently developing a new 42mm f/1.2 lens – here are the details: 42mm f/1.2 10 elements total, 2 asph elements, 2 floating elements 15 red aperture blades (the red aperture blades have no influence on […]

The previously rumored Viltrox AF 28mm f/4.5 “Chip” pancake L-mount lens is now officially announced and currently in stock at: Pre-orders: B&H Photo | Amazon US | Amazon DE | Viltrox Store (use code NIKONRUMORS for a discount) Press release Previous coverage Additional information and […]

After the mini iT30 Pro, Godox announced a new mini TTL flash – the iM30 Pro (see comparison between both models). Here are the details: Godox announced a new mini iT30 Pro TTL flash Godox announced a new MF-T76 macro twin flash for Nikon, Canon, and Sony cameras New Godox V1mid on-camera […]

Lawsuits Status Notes GoPro vs. Insta360 Closed Insta360 won at ITC (Feb 2026) DJI vs. Insta360 Active Multiple lawsuits filed by DJI Insta360 vs. DJI Active Multiple countersuits filed by Insta360 The action camera world has recently turned into a legal battlefield. At the moment, the major […]

DxO started a new summer sale where you can get 20% off any DxO software with the discount code SummerRumors2026 (valid for new customers only). This offer is valid from June 15th to July 10th, 2026. See the latest DxO releases here. Use coupon code RUMORS for a 15% discount at Aftershoot. See […]

Fresh rumors circulating in Chinese‑language photography communities suggest that Viltrox may be preparing to enter the camera market with its own mirrorless model, and one of the strongest claims is that it could use the Nikon Z mount. Viltrox recently joined the L-Mount Alliance, so if they […]