• More Ask Thom Questions Answered
    on 14 January 2020 at 06:12

    "Do I really need 1/8000 second shutter speeds, or is a camera with only 1/4000 enough?”Excellent question. The answer, as to a lot of questions, is “maybe.”  If you’re shooting at base ISO all the time, it’s somewhat unlikely that you’d be bumping up […]

  • More on the Nikon D780
    on 12 January 2020 at 06:49

    As we get the chance to go beyond press releases and actually handling the camera and fully contemplating it, a few other things should be pointed out: For once, Nikon's marketing got a consistent message out of the Internet sites covering the launch. Basically "a Z6 in a DSLR body." I […]

  • Nikon Announcement Feedback
    on 8 January 2020 at 03:30

    I have to be a little careful with this, as some of the feedback I get mimics what I write, thus serves as a confirmation bias. Still, I've been closely watching my email, actively talking to other pros, looking at responses around the Web, and more. All trying to suss out what is really being said […]

  • The DSLR Cash Cow is Alive For How Long?
    on 7 January 2020 at 10:43

    We're starting to get a better understanding about how Canon and Nikon see "we'll continue to support the DSLR." With the 1DX Mark III and D780 in the books, a peak at the D6, plus some strong rumors about two other models, the answer is probably going to be disappointing to a lot of DSLR owners. […]

  • The Nikon D780 is Announced
    on 7 January 2020 at 04:03

    In conjunction with CES (Consumer Electronics Show in Las Vegas), Nikon today finally introduced the replacement to the D750. I write "finally," as the D750 is now well over four years old, though overall that has made it Nikon's best selling full frame camera. In essence, the new camera is a D750 […]

  • The Canon 1DX Goes Mark III
    on 4 January 2020 at 05:00

    Just prior to showing it at CES—!!!, this is not a consumer camera—Canon officially launched the EOS 1DX Mark III, the long-expected sports/PJ camera replacement at the top of their DSLR lineup. We'd previously gotten vague pre-announcements from Canon, including some prototype […]

  • Can a Better DSLR Exist?
    on 3 January 2020 at 07:35

    Here’s something I’ve been hearing more and more: DSLRs are dead. There’s nothing Canon or Nikon can do to make a better model that will sell.  Wrong. Well, at least wrong about the “make a better model” part. The “will sell” bit depends some […]

  • Pardon Me While I Yawn
    on 2 January 2020 at 06:22

    On top of all its other problems, the camera industry has gotten boring.  We're getting ready to start into another round of new camera introductions, and I suspect that most of what we'll see is going to be "more of the same." Yawn. Hard to get excited. With Canon and Nikon now […]

  • Camera Company New Year’s Resolutions
    on 1 January 2020 at 08:34

    Not that anyone manages to keep to their New Year’s Resolutions, but wouldn’t it be nice if the camera companies publicly stated theirs and we could hold their feet to the fire? Here are my proposed New Year’s Resolutions for each of the camera companies. (Careful, my tongue […]

  • Odd Things Were Written...
    on 1 January 2020 at 06:52

    Writers like myself are also voluminous readers. Which means we see things. Things that raise our eyebrows and obviously warrant further discussion. Here are some of the things that caught my attention towards the end of 2019: “...generally speaking, most photographers don't want framed […]

  • 2019 — The Year Where Good Enough Won
    on 1 January 2020 at 04:42

    Hindsight is always somewhat easier than foresight (neither are easy, though ;~). A common theme started running through everything I heard from photographers in 2019: "I've got enough of what I need." To be clear, that's a modern 20-24mp sensor in a mature, full featured camera that has […]

  • Nikon Cuts Back on Third Party Repairs, Again
    on 10 December 2019 at 03:52

    No sooner had I posted my Profits over Progress article I received an email from iFixit and a pointer to an article on Nikon repair they were posting. The gist of the article is this: NikonUSA is no longer going to support Authorized Repair Centers with official parts—and by implication, […]

  • Fighting All Trends
    on 8 December 2019 at 08:05

    It’s common among those trying to explain the collapse of the dedicated camera market to ascribe this solely to the rise of smartphones. No doubt that the progress companies like Apple and Google have shown with the cameras built into their yearly updates coupled with the ease of sharing the […]

  • The Kit
    on 6 December 2019 at 05:29

    We're deep into the big buying season now, and I'm constantly answering my email trying to help guide many of you to the best new gear decision for you. Thanks for your questions, I hope my answers are helping. But all that product contemplation has made me pull back a bit and do some […]

  • Profits Over Product
    on 5 December 2019 at 08:54

    If you've been getting a signal from much of what I've written lately, it should be this: the camera makers went for profits over improving their products. Instead of pressing hard on every real gain they could at the product level, most of the time the camera makers have been trickling out […]

  • The US$1000 Camera Buying Dilemma
    on 5 December 2019 at 05:29

    One way of looking at what's happening in the camera market is to slice it in a way that is more consumer-facing. I've chosen price as my slice mechanism today. Not sensor size, not camera type, not anything else other than price. Jack and Jill Consumer tend to agree that they have a fixed […]

  • Internet Declares Sony the Winner
    on 30 November 2019 at 07:06

    We’re coming up on that time of year when some early sales statistics are thrown out, generally in support of some contention. BCN—a company that tracks a large chunk of retail sales in the Japan home market—has this habit of being controversial in this respect, each year putting […]

  • Will the Grinch Steal Christmas?
    on 29 November 2019 at 06:43

    Here’s the scenario the camera makers all fear this year: Twas the month before Christmas, and all through the storeNot a camera was selling, not even an R4;The discounts were hung by the products with care,In hopes that motivated buyers soon would be there. […]

  • How to Buy
    on 25 November 2019 at 07:13

    Yes, it’s that week. Black Friday is coming. Cyber Monday will follow. Holiday savings will blossom. Everyone wants you to buy.  So today’s thought is this: have a plan on how and why you want to buy. They’ll be plenty of companies dangling offers in front of you this […]

  • My Proposal For Nikon's Product Future
    on 18 November 2019 at 04:05

    The following article has been in progress for quite some time (more on that at the bottom). I've had several people whose opinion I trust look at it. One thing that came up out of that review process is something that people aren't quite fathoming yet: no matter what Nikon (or Canon) […]