Photo Rumors

The previously rumored DJI Osmo 360 II camera will be announced next week (replacement for the original DJI Osmo 360). Here are the latest leaks and rumors: Official launch expected on August 13, 2026 (reservations/purchase notifications already opened in China) Model number: OQ002. New physical […]

Here are the latest Nikon news and rumors: Typo ot leak: Nikon Z70 camera added to the Apple ProRes and ProRes RAW authorized products Coming soon: new fast, top-of-the-line, high-end, professional Nikon APS-C (DX) camera Japanese IP High Court upholds invalidation of RED’s key compressed RAW […]

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available to order at the official ZYOptics online store for $499 (also available on AliExpress; check Amazon and B&H Photo). Additional information on the lens can be found here: New Mitakon Zhongyi Optics Pittura 30mm […]

The rumored Insta360 X6 camera will be announced on August 12 (check the official website for updates): See previous coverage and rumored specifications: The latest Insta360 X6 camera rumors Insta360 upcoming products: hints from the CEO’s computer The latest Insta360 X6, Insta360 Luna Pro, and […]

The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new: A redesigned experience — Cleaner navigation and a smoother editing workflow. Catalog and Edit are now unified into a single workspace with a redesigned right […]

Here is what else is new: Confirmed: Leica Q3 43 Monochrom camera coming this fall The Leica Q is the best-selling Leica camera today Owlkrown announced a new modular FlexPlate for Leica SL3/S/P cameras with dual memory card & Airtag pockets Leica released new firmware updates for the D-Lux 8, […]

Sirui will announce a new Sirui Saturn V2 full-frame anamorphic lens series in September – an update of the current Saturn lineup (E/Z/L/X/RF). Here are some pictures of the upcoming lenses (check the official website for updates): The post New Sirui Saturn V2 full-frame anamorphic lens series […]

Viltrox released new AF 9mm f/2.8, 15mm f/1.7, and 25mm f/1.7 Air APS-C silver lenses for Fuji X-mount: Viltrox 9mm Air: 199USD / 229EUR / 190GBP Viltrox 15mm Air: 239USD / 269EUR / 229GBP Viltrox 25mm Air: 176USD / 189EUR / 165GBP The new lenses are available at the Viltrox store and Amazon. […]

Here are some of the upcoming/rumored Sony lenses that are currently being tested: 8-15mm Fisheye Zoom 600mm f/6.3 400mm f/4.5 28mm G 40mm G These are all engineering prototypes. Specifications or naming conventions may be adjusted upon official release. The specific release dates are currently […]

Here are the latest/new/upcoming/rumored lenses for Leica cameras: 7Artisans released the L-mount version of the AF 40mm f/2.5 LITE full-frame lens Additional information on the upcoming Light Lens Lab 35mm f/2 “Apochromatic” lens for Leica M-mount Additional information on the upcoming Light […]

  7Artisans will announce the AF 40mm f/2.5 LITE lens for Nikon Z & Leica L mount on August 6th: 7Artisans store | Amazon | B&H Photo Weight: 90g STM Stepping Motor AF Minimum Focus Distance: 0.4m Price: $159 Available August 6th Additional information on the lens is available here: The […]

The SG-Image AF 35mm f/2.2 full-frame silver lens is now also available for L-mount at Amazon and the official SG-Image online store: The silver SG-Image AF 35mm f/2.2 full-frame lens is now available for L-mount Previous coverage of SG-Image lenses is available here. Additional information on […]

The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise […]

The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here): B&H Photo Amazon Additional information: High-transparency intelligent display (screen size ≈ 60.8 × 47.8 mm) with >50% light transmittance. Dimensions: ≈ 104 × 71.7 × 19.1 mm […]

Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list: Carl Zeiss AG Cooke Optics Limited Cosina Corporation Fujifilm Holdings Corporation Kenko Tokina Corporation LK Samynag CO., LTD. Sigma Corporation Tamron Corporation Thales Las […]

Here are the top 10 most viewed PhotoRumors posts for July 2026: Tamron confirms non-binding acquisition proposal from Sony Fujifilm X-T6 camera rumored specifications Viltrox 26mm f/2.8 EVO pancake lens for E/Z mount coming on July 15th (full details included) Fuji and Canon registered new cameras […]

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129: Amazon US (10% off with coupon code 8VQNDWZJ) Amazon DE (10% off, no coupon code required) Pergear.com (10% off, no coupon code required) Additional information: Vintage-Inspired Premium Design […]

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results: Earlier today, Sony released its Q1 FY2026 financial results (for the three months ended June 30, 2026). While the big headline numbers were incredibly strong—consolidated sales up 8.2% to JPY 2,837.8 […]

Here are the latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks: Insta360 X6 camera: DJI Osmo 360 II: Insta360 Luna Pro: The latest Insta360 X6 camera rumors Insta360 upcoming products: hints from the CEO’s computer The latest DJI rumors The post The latest Insta360 X6, […]

Here is what else is new: The Pentax 17 & Pentax Spotmatic SP film 1:1 wooden replica cameras are now $40 The rights to the Pentax trademark now belong to Ricoh Imaging DK-Optic announced a new Chiaro 1.5-inch (38mm) f/1.9 lens for Leica M-mount New from Funleader: lens display cases for the […]