Photo Rumors

During the company’s annual meeting in February 2026, Insta360 CEO Liu Jingkang officially unveiled the upcoming Insta360 Luna pocket handheld gimbal camera, confirming its release in the first half of 2026. This marks Insta360‘s entry into the handheld gimbal camera market, positioning it as a […]

The previously reported Kase 150mm f/5.6 reflex autofocus lens (E/EF) is now officially released in China. The lens features a magnetic front ring for filters. Kase Oprics products are sold at B&H Photo and Amazon. Additional information: Sample photos: The post Kase Optics officially […]

The previously reported Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens for E/Z/RF/L/GFX/XCD cameras is now officially announced. Pre-orders: B&H Photo | Laowa online store (international shipping available). Additional information, include techicanl specxifications, lens design diagram, […]

The TTArtisan Instax retro-styled folding instant camera is not canceled or blocked by Fujifilm, as some websites suggested. The camera is already available for sale in China via an invitation-only release, and a small number of users can purchase it with an invitation code. The model has not been […]

Owlkrown announced a new Alpha weather-sealed body cap system for Sony Alpha cameras (body + lens caps). B&H Photo is also selling red anodized aluminum body caps for L-mount cameras: Red anodized aluminum body caps for L-mount cameras B&H Photo sells locking MFT-mount body caps (red […]

TTartisan announced a new 17mm f/4 tilt-shift lens for Z/L/RF mount (the lens was previously released for Sony E and Fuji GFX cameras). Pre-orders are now open at B&H Photo, Amazon, and at the official TTartisan online store (TTartisan 5% off code: RUMORS). Additional information: Lens key […]

The upcoming Viltrox 35mm f/1.8 EVO and 55mm f/1.8 EVO lenses surpass the performance of some existing APO lenses, acording ot a Viltrox engineer. This is why they call the new line of EVO lenses “Hyper APO”: The Viltrox engineer also asked what EVO “Hyper APO” lens should be released next […]

Venus Optics will announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full-frame lenses on March 11th (see coverage of previous versions): After that, Venus Optics is expected to announce new Laowa 1-5x and 5-10x ultra-macro lenses: Here are some of the new Laowa lenses Venus Optics will announce […]

Viltrox confirmed on Reddit that they do have a 24mm lens on their L-mount roadmap (most likely based on their current Viltrox AF 24mm f/1.8 lens): Comment by u/External_Ear_6213 from discussion in Lumix Update – Viltrox is now asking what lens should be released next for L-mount: Here are the […]

Yesterday, Tamron Americas announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for […]

Here is what else is new: Leica SL3 savings in the US Limited to 25 pieces: new Oberwerth LEO camera bags 2.0 developed in cooperation with Leica Society International OM Digital Solutions at the Photography Show (schedule of events) FUJIFILM GFX100S II and FUJIFILM GFX100 II Will Only Ship With […]

Here are the top 10 most viewed PhotoRumors posts for February 2026: The latest Fujifilm X‑Pro 4 camera rumors Sony a7R VI camera first rumored specifications First leaked pictures and specifications of the upcoming Sigma 15mm f/1.4 DC DN | Contemporary & 35mm f/1.4 DG II | ART lenses Canon […]

You can now vote for what lens Fujifilm will release next: Fujifilm invites users to explore and vote on potential future XF lenses for the X-mMount system, based on 14 concept ideas proposed by Fujifilm’s product planning team. None of these concepts are currently in development, but the voting […]

  The previously reported new Thypoch Zero Reflex filters are now officially announced, featuring 0.01% ultra-low reflectivity with 1/4- and 1/2-strength, and available in 39mm | 49mm | 52mm | 58mm | 62mm | 67mm | 72mm | 77mm sizes: Pre-orders: B&H Photo | Thypoch store Zero Reflex Clear […]

  Topaz Labs released major upgrades to Topaz Photo and Astra: Wonder 2 is now local, plus Starlight Fast 2 and Scene Controls are now in Astra. Here’s what’s new: Topaz Wonder 2 (now runs locally in Topaz Photo): Wonder 2 is our newest image enhancement model that denoises, sharpens, and […]

At the 2026 Mobile World Congress (MWC), the Hong Kong-based company Tecno showcased its new “Modular Magnetic Interconnection Technology,” a concept designed to transform a standard smartphone into a photography tool. The system relies on a remarkably slim base device that magnetically snaps […]

Here are the latest Kickstarter updates: New – Peak Design travel bags: $816,212 pledged by 2,481 backers with 30 days to go. CamCast – turn your camera into a smart, connected system: $59,902 pledged from 356 backers with 6 days to go. Shargeek 300 – the next-gen power beast: $539,451 […]

  At the 2026 CP+ show, Samyang announced a new AF 35mm f/1.8 P FE full-frame lens with an ultra-compact design, almost identical to the existing AF 85mm f/1.8 P FE and AF 16mm f/2.8 P FE lenses from the Prima series. Here are the key new/updated features from Phototrend: Larger, textured […]

Leica SL3-P camera rumors CP+ 2026: Sigma CEO Kazuto Yamaki on Unprecedented Lens Demand, APS-C, AI, and Market Trends Check out this custom modified panoramic Pentax 645 camera (half-frame medium format) The post What else is new? appeared first on Photo Rumors. Related posts: Jeff Bridges’ […]

Here is some additional information on the Schneider Kreuznach × LK Samyang lens prototypes (previously reported here), courtesy of Phototrend from their CP+ report: Samyang AF 20-50mm f/2 FE Focal length & aperture: 20-50 mm f/2 (constant) Mount: Sony E (FE) Key points: Brighter and wider […]